Role Description

This is a full-time on-site role for a PR & Brand Storytelling Specialist based in Kolkata. Responsibilities include crafting compelling press releases, managing public relations initiatives, building and maintaining media relationships, and executing effective strategic communication plans. The role also involves creating and sharing brand stories that resonate with the target audience and promote the brand image.

What you’ll do:

• Conceptualise brand and collection stories


• Shoot and create videos, stills & BTS of products and production


• Write scripts, captions, and storytelling content


• Edit and deliver ready-to-publish carousels & campaign assets


• Support PR storytelling and media representation

Who you are:

• Experience with fashion/lifestyle brands
• Strong aesthetic sense and narrative thinking
• Skilled in video shooting & editing
• Able to own projects end-to-end

📍 Freelance / retainer basis (Kolkata)

Qualifications

• Strong skills and experience in Public Relations, Media Relations, and crafting engaging Press Releases
• Proficiency in Communication and Strategic Communications, with the ability to develop and execute effective messaging
• Excellent interpersonal skills and the ability to foster and maintain strong professional relationships
• Creativity and storytelling abilities to effectively communicate brand narratives
• Experience in the fashion or retail industry is a plus
• Bachelor’s degree in Communications, Public Relations, Marketing, or a related field
• Goal-oriented mindset with excellent organizational and multitasking skills