Job Description: Assistant Creative Director
Employment Type: Full-Time
Work Mode: In-Office
Location: Gurugram
Work Level:
Mission
Own the creative direction and hands-on execution of high-performing video ads for Meta (Facebook & Instagram) that drive measurable conversions and scale.
About the Role:
- This is a critical, high-impact role that will define the success and direction of the company's paid ads.
- It is not a brand or YouTube production role and not a review-only leadership role.
- The Creative Director will work as a strong individual contributor, actively writing scripts, sourcing creators, directing shoots, and guiding editors to produce performance-driven ads.
- Full-time video editor(s) will report to you, while actors and camera person will work on a freelance basis.
Scope:
In scope: Meta paid video ads (UGC-style, direct-response, performance creatives)
Out of scope: YouTube long-form content, brand films, organic content
Key Creative Direction: Own and define the creative strategy for Meta paid ads

- Research & Insights: Analyze winning ad trends, hooks, formats, and consumer psychology
- Scriptwriting (Core): Personally write conversion-focused ad scripts with strong hooks and retention
- Casting & Sourcing: Source, shortlist, and manage creators/actors for ads
- Production & Direction: Direct shoots and ensure footage aligns with performance goals
- Editing Leadership: Manage video editors, create clear briefs, and drive rapid iterations
- Performance Optimization: Track Hook Rate, CTR, Hold Rate, ROAS and iterate creatives based on data
What Will Help You Win?
- Strong performance marketing mindset
- Proven ability to create ads that convert, not just look good
- Comfort owning both strategy and execution
- Bias for speed, experimentation, and learning Portfolio of high-performing Meta video ads
- Strong scriptwriting and creative execution skills
- Deep understanding of Meta ad formats and UGC-style content
Education: No bar
Age: No bar
(ref:iimjobs.com)