Head of Performance Marketing

Location: Hyderabad (On-site)

Team: Performance Marketing

🎯 Role Mission

Own and drive profitable growth through performance marketing by scaling proven acquisition channels, building new growth engines, and creating a high-performing team across all NxtWave products (Academy, Intensive, NIAT, and future launches).

🧩 Key Responsibilities

1. Growth, Forecasting & Unit Economics

• Achieve monthly planned leads and enrollments with 95%+ forecast accuracy at channel and product level
• Scale monthly leads, enrollments, and revenue while reducing CPL and CAC across products
• Own end-to-end funnel performance (Lead → Application → Enrollment)
• Increase performance marketing contribution from ~20% to ~60% of total business growth
• Build and own forecasting models, growth plans, and weekly/monthly performance reviews
• Drive strong ownership of unit economics, ROI, and profitability

2. Channel Ownership & Acquisition Expansion

• Scale Google & Meta as primary growth engines
• Launch and scale new acquisition channels, including:
• Snapchat
• Affiliates & Partnerships
• Media Buying
• Native Advertising
• GPT / AI-driven ad platforms
• Set up performance marketing from scratch for new product launches
• Own retargeting strategy across platforms to maximize conversion efficiency

3. MarTech, Tracking & Messaging Excellence

• Own MarTech stack for performance marketing including tracking, attribution, and data flow
• Deep expertise in retargeting and conversion setup:
• Pixels, SDKs, conversion events
• Custom audiences and remarketing logic
• Drive best-in-class message-based performance campaigns:
• WhatsApp, SMS, Email
• Journey design, trigger logic, and performance optimization
• Ensure high data accuracy across CRM, ad platforms, and analytics systems

4. Team, Systems & Process

• Build, manage, and upskill a high-performing performance marketing team
• Define clear channel ownership, KRAs, and review cadence
• Establish strong experimentation frameworks, dashboards, and reporting systems
• Drive operational rigor, speed of execution, and accountability across the team

5. Cross-Functional Collaboration

• Work closely with Product, Presales, Ops, and Tech to reduce funnel leakages
• Partner with Brand & Content teams to align performance goals with brand narrative and messaging
• Translate business goals into actionable performance and growth strategies

👤 Ideal Candidate Profile

Experience & Skills

• 6–10 years of experience in performance marketing
• Strong hands-on expertise in Google & Meta Ads
• Experience managing ₹50L–₹2Cr+ monthly budgets
• MarTech, retargeting, and tracking expertise (9–10/10 proficiency)
• Message-based performance marketing expertise (WhatsApp, SMS, Email – 9–10/10 proficiency)
• Proven ability to build, lead, and scale teams
• Deep understanding of funnels, attribution, and unit economics

What We’re Looking For

• Ownership mindset with strong business judgment
• Comfortable operating in high-growth, high-accountability environments
• Data-driven, detail-oriented, and execution-focused
• Someone who sees performance marketing as a revenue and growth engine, not just media buying or lead generation engine