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Performance Marketing Content Ops

Full–time

Posted on: 14 hours ago

đź’ˇ Why Join Us
  • Contribute directly to Rail Europe’s B2C growth through measurable acquisition and conversion impact
  • Join the Growth organisation, focused on performance, experimentation, and scalable marketing channels
  • Work at the intersection of content, paid media, SEO, and product journeys
  • Play a key operational role in improving content relevance, speed to market, and performance impact
  • See tangible business results across traffic, conversion, and revenue

    • 🛠️ What You’ll Do
  • Execute and optimise performance-driven content across paid media, landing pages, and priority B2C pages, with content designed to be reusable across B2C and B2B contexts
  • Ensure strong alignment between ads, landing pages, and on-site content across acquisition funnels
  • Own copy and structure for high-impact, high-traffic and campaign-specific landing pages
  • Maintain and optimise operator, route, and service pages based on active routes, services, and promos
  • Support SEO- and demand-led content initiatives where they directly contribute to acquisition
  • Work closely with Growth, Content, Product, and Tech teams to integrate content into user journeys

    • 🔍 What You Bring
  • 2–3 years of experience in growth marketing, performance content, or content operations within a product-driven environment
  • Hands-on experience analysing content and page performance using tools such as Google Analytics (GA4) and Google Search Console
  • Proven ability to write and optimise content for paid acquisition and landing pages, with strong ad-to-page message matching
  • Experience working with a CMS or product-embedded content tools, within existing templates and technical constraints
  • Solid understanding of SEO fundamentals and demand-led content optimisation for acquisition
  • Strong execution and collaboration skills in fast-moving, multi-stakeholder environments, with professional working proficiency in English

    • Recruitment process
  • HR pre-screening – With AdrĂ©a, Talent Development Manager, to validate motivation, role understanding, and baseline experience fit
  • Content & performance interview – With Helen, Content Manager, to assess content execution skills, performance mindset, and ability to adapt a marketing concept across B2C and B2B contexts
  • Practical exercise – Take-home content task used as a discussion basis to evaluate writing quality, structure, prioritisation, and performance thinking
  • Final interview – With Lachezar, Head of Growth & Marketing Activation, to review the exercise, discuss broader growth topics, and validate overall role fit