You will be responsible for driving and optimizing digital advertising strategies at Nibav Lifts, a leading brand in the elevator industry known for its innovative home lift solutions. Your role will involve managing a significant monthly marketing budget and leveraging your analytical skills to deliver measurable growth and ROI.

• *Key Responsibilities:**

- **Strategic Planning:**
- Develop and execute a comprehensive performance marketing strategy aligned with business goals.
- Plan and allocate budgets across multiple channels to ensure optimal ROI.

- **Campaign Management:**
- Lead and manage SEM campaigns on platforms like Google Ads and Bing Ads, optimizing for performance metrics.
- Design and execute paid social media campaigns on Facebook, Instagram, LinkedIn, and other platforms.
- Oversee programmatic advertising initiatives for precision targeting and efficiency.
- Manage and grow affiliate marketing programs, fostering strong partnerships with key networks.

- **Optimization:**
- Continuously monitor, analyze, and optimize campaigns to improve performance metrics such as CTR, conversion rates, and CPA.
- Utilize A/B testing and multivariate testing to enhance creative and ad performance.

- **Data Analysis:**
- Utilize analytics tools like Google Analytics, Tableau, and Power BI to track and report on campaign performance.
- Provide actionable insights and recommendations based on data analysis to inform future strategies.

- **Collaboration:**
- Work closely with content, creative, and product teams to ensure messaging and branding consistency.
- Coordinate with sales and customer service teams to align marketing initiatives with overall business objectives.

- **Leadership:**
- Build and mentor a high-performing team of marketing professionals.
- Stay updated on industry trends, technologies, and best practices to incorporate them into the marketing strategy.

• *Qualifications:**

- Bachelor's degree in Marketing, Business, or a related field. MBA preferred.
- 7+ years of experience in performance marketing with expertise in SEM, social media paid campaigns, programmatic buying, and affiliate marketing.
- Experience managing large marketing budgets and delivering measurable results.
- Proficiency in analytics and ad platforms such as Google Ads, Facebook Ads Manager, Google Analytics, and programmatic tools.
- Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies.
- Excellent leadership, communication, and project management skills.

If you decide to join us, you will have the opportunity to work with a dynamic and innovative team, receive a competitive compensation package, benefit from growth and development opportunities, and be part of a company that is transforming the lift industry with cutting-edge technology. You will be responsible for driving and optimizing digital advertising strategies at Nibav Lifts, a leading brand in the elevator industry known for its innovative home lift solutions. Your role will involve managing a significant monthly marketing budget and leveraging your analytical skills to deliver measurable growth and ROI.

• *Key Responsibilities:**

- **Strategic Planning:**
- Develop and execute a comprehensive performance marketing strategy aligned with business goals.
- Plan and allocate budgets across multiple channels to ensure optimal ROI.

- **Campaign Management:**
- Lead and manage SEM campaigns on platforms like Google Ads and Bing Ads, optimizing for performance metrics.
- Design and execute paid social media campaigns on Facebook, Instagram, LinkedIn, and other platforms.
- Oversee programmatic advertising initiatives for precision targeting and efficiency.
- Manage and grow affiliate marketing programs, fostering strong partnerships with key networks.

- **Optimization:**
- Continuously monitor, analyze, and optimize campaigns to improve performance metrics such as CTR, conversion rates, and CPA.
- Utilize A/B testing and multivariate testing to enhance creative and ad performance.

- **Data Analysis:**
- Utilize analytics tools like Google Analytics, Tableau, and Power BI to track and report on campaign performance.
- Provide actionable insights and recommendations based on data analysis to inform future strategies.

- **Collaboration:**
- Work closely with content, creative, and product teams to ensure messaging and branding consistency.
- Coordinate with sales and customer service teams to align marketing initiatives with overall business objectives.

- **Leadership:**
- Build and mentor a high-performing team of marketing professionals.
- Stay updated on industry trends, technologies, and best practices to incorporate them into the marketing strategy.

• *Qualifications:**

- Bachelor's degree in Marketing, Business, or a related field. MBA preferred.
- 7+ years of experience in performance marketing with expertise in SEM, social media paid c