Job Description

Performance Marketer + Content Lead

About JackInTheBox:

JackInTheBox Toys (www.jackintheboxcrafts.com) was started by Ashish Ajmera and his co-founder Mudita Todi with a vision to build India’s first global toy brand.

JackInTheBox Toys was started with one simple belief: kids turn to screens because most regular toys aren’t exciting enough. We create toys that are fun, fresh, and hands-on — toys that children truly enjoy playing with.

JackInTheBox and Unwynd are fast-growing DIY brands that focus on creativity, mindfulness, and screen-free play. We sell on Amazon, quick commerce platforms, offline stores, and in international markets. Content plays a big role in our growth, especially on Instagram, YouTube, and TikTok.

With over 1 million happy customers, we’re just getting started. Our goal is to bring the joy of unique, high-quality creative toys to one billion people around the world.

Ashish, an alumnus of the Indian School Of Business, Hyderabad, is a passionate entrepreneur. He loves evaluating and discussing business plans. Before this, Ashish had spent over 6 years donning various hats at reputed companies such as Accenture, Bharti Airtel and MITRA - a funded startup. Mudita, also an alumnus of the Indian School Of Business, is an ex-Google employee with a unique combination of a sharp analytical mind and a flair for design.

Website Link of the company – www.jackintheboxcrafts.com Amazon Link of products – https://www.amazon.com/jackinthebox LinkedIn link of founders – https://www.linkedin.com/in/ajmeraashish/

https://www.linkedin.com/in/mudita-todi-47066349/

Media Coverage / Press :

Here is a short video introduction of our company - https://youtu.be/GbWkWITC3xo Times Now Feature - https://www.youtube.com/watch?v=r_XWfYpvnxo

Feature by Kopal Khanna - https://www.youtube.com/watch?v=0ZsKopoXc9o

Performance Marketer + Content Lead

Location: Onsite (Mumbai, India)
Brand: Unwynd
Market: India D2C (Instagram + Meta Ads)

Role Overview

This is an execution-heavy, in-house role. You will own both performance marketing (Meta Ads) and content production (Instagram Reels + ad creative) for Unwynd’s D2C growth. The strategy exists — we need someone who executes relentlessly and iterates without waiting to be pushed.

You will be responsible for:

• Running Meta Ads end-to-end — from zero pixel data to a profitable acquisition engine
• Managing the content production pipeline — briefing, reviewing, and shipping reels weekly
• Building and managing a freelance shoot and edit team
• Working directly with founders on creative direction and performance strategy

You must be able to independently execute end-to-end from creative brief to live ad — without constant supervision.

Key Responsibilities

1. Performance Marketing — Meta Ads

• Own the Meta ads account end-to-end — campaign setup, audience management, creative testing, budget scaling
• Build the TOF / MOF / BOF funnel from zero pixel data; set up Conversions API (CAPI) from Day 1
• Test 3+ creative angles per week — kill underperformers at ₹1,000 spend, replace immediately
• Scale winning campaigns by 20% weekly without resetting the learning phase
• Report weekly on ROAS, CTR, CPM, frequency, and ATC cost — no vanity metrics
• Manage ad spend starting at ₹50K/month scaling to ₹15L/month by Month 3

2. Content Production — Organic Reels + Ad Creative

• Brief and manage freelance editor and shoot team to produce 8–12 reels per month
• Work from existing video bank in Month 1; onboard shoot team from Month 2 onwards
• Ensure organic and paid creative pipelines are always full — no gaps, no delays
• Brief creatives with specific hooks, formats, and references — not mood boards
• Understand what makes craft and wellness content perform on Instagram — ASMR pacing, process shots, objection-removing captions

3. Creative Strategy & Testing

• Convert one concept into multiple ad variations for simultaneous testing
• Adapt content for different audience segments — WFH professionals, gifting occasions, college students, new mothers
• Analyse what creatives are working each week and brief replacements immediately
• Build a creative testing rhythm — brief on Monday, live by Wednesday, decision by Friday

4. Funnel & D2C Growth

• Work with founders on landing page CVR — diagnose and recommend fixes, not just flag issues
• Set up email retargeting in parallel with paid — build the list from Month 1
• Identify seasonal hooks, gifting angles, and campaign moments that drive AOV uplift
• Track CAC, AOV, and ROAS weekly — own the D2C numbers alongside the founder

We strongly prefer candidates from a D2C brand background who are used to moving at founder speed and being held accountable to weekly numbers.

Skills & Qualifications

• 2–4 years running Meta Ads for a D2C brand — not an agency managing 20 clients simultaneously
• Proven ability to manage a creative production pipeline — briefing, reviewing, and shipping on a weekly cycle
• Hands-on experience building Meta funnels from scratch, including Conversions API (CAPI) setup
• Startup or founder-led environment experience — comfortable with pace, ambiguity, and direct accountability
• Strong understanding of Instagram Reels content formats and what drives watch time and engagement
• Experience working with lifestyle brands — wellness, home decor, gifting, or similar visual-first categories is highly valued
• Passion for arts, crafts, creativity or DIY products will be a strong advantage
• Experience managing freelance shoot and edit teams to deliver consistent output
• Familiarity with email retargeting tools (Klaviyo, Mailchimp) is a plus
• Basic understanding of landing page CRO is a plus

What We Are Looking For

• Treats creative as a production process, not an art form — brief, produce, test, kill, replace on a weekly loop
• Takes full ownership of numbers — ROAS is your number, not the founder’s problem
• Pushes back verbally when a timeline is genuinely not possible — and then finds a way
• Moves without being chased — if it needs to happen, you make it happen
• High ownership mindset with hunger to build a D2C engine from scratch
• Comfort working in a fast-paced, founder-led environment where directness is the norm
• Ability to execute independently across both paid and organic tracks simultaneously

Why Join Us

• Work directly with founders — no layers, your decisions have immediate impact
• Build D2C from zero — rare opportunity to own an acquisition engine end-to-end
• Real accountability with performance-linked upside after Month 1
• Shape the growth identity of a brand with 1M+ customers and global ambitions
• Be part of a fast-scaling creative company going from India to the world

To apply, skip the cover letter. Send us answers to these four questions:
1. Three reels or ad creatives you’ve personally overseen — with a one-line note on the brief and the result
2. One Meta ad account you’ve managed: starting ROAS, ending ROAS, time period
3. How do you structure the first 30 days when a brand has zero pixel data?
4. Name 3 Instagram accounts in the craft, wellness, or lifestyle space doing content well right now — and why

Email: hr@jackinthebox.in
Subject Line: Application – Performance Marketer + Content Lead

Job Type: Full-time

Pay: ₹50,000.00 - ₹100,000.00 per month

Benefits:

• Health insurance
• Leave encashment
• Paid sick time
• Paid time off
• Provident Fund

Work Location: In person