- *Job Title: Paid Media Executive (Meta + Google Ads)**
- *About Us**

We are a performance-focused digital marketing agency that prioritizes **ROI over vanity metrics**. Every campaign we run is tied to business outcomes—leads, sales, and revenue.

- *Role Overview**

We’re looking for a Paid Media Executive who understands that ads are not about clicks—they’re about **profitable growth**.

You will be responsible for planning, executing, and optimizing campaigns across

Meta Ads Manager and Google Ads.

If you rely only on “boost post” or default settings, this role is not for you.

- *Key Responsibilities**
- Plan and execute ad campaigns across Meta (Facebook + Instagram) and Google
- Set up campaigns with proper structure (TOF/MOF/BOF, retargeting, scaling)
- Conduct audience research and targeting
- Write high-converting ad copy and hooks
- Coordinate with creative team for ad creatives
- Monitor performance daily (CPC, CPA, ROAS, CTR)
- Optimize campaigns based on data (not guesses)
- A/B test creatives, audiences, and funnels
- Manage budgets and scale winning campaigns
- Set up and monitor tracking (Pixel, Conversion API, GA4 basics)
- *What We’re Looking For**
- 1–3 years of hands-on experience running paid ads
- Strong understanding of Meta & Google Ads ecosystem
- Ability to read and interpret data confidently
- Knows funnel thinking (not just campaign setup)
- Comfortable handling multiple client accounts
- Quick execution + problem-solving mindset
- *Tools & Platforms**
- Meta Ads Manager
- Google Ads
- Google Analytics (GA4 basics)
- Google Tag Manager (basic understanding)

Job Types: Full-time, Permanent

Pay: ₹240,000.00 - ₹360,000.00 per year

Work Location: In person