As a Paid Media Executive, you will be responsible for managing and optimizing Google and Social media advertising campaigns. Your role will include executing end-to-end campaigns, managing budgets, and analyzing performance to drive measurable ROI. You should have hands-on experience in Google Ads and Social platforms, along with a strong analytical mindset and a focus on results.

• *Key Responsibilities:**
- Plan, execute, and optimize paid campaigns across Google Ads (Search, Display, YouTube) and Social platforms (Meta, LinkedIn, etc.).
- Manage daily budget pacing, bid strategies, and campaign performance metrics.
- Conduct keyword research, audience segmentation, and competitor analysis.
- Perform A/B testing of creatives, ad copies, and landing pages to improve campaign efficiency.
- Monitor KPIs such as ROI, CPL, CPC, CTR, and conversions to ensure performance targets are met.
- Prepare detailed performance reports and share insights with stakeholders.
- Implement tracking using Google Analytics and other analytics tools.
- Identify optimization opportunities and recommend strategic improvements.
- Stay updated with the latest digital advertising trends, tools, and platform updates.

• *Qualifications Required:**
- Bachelor's degree in Marketing, Business, or a related field (preferred).
- 1-5 years of hands-on experience in Paid Media / Performance Marketing.
- Strong working knowledge of Google Ads and Meta Ads Manager (mandatory).
- Experience in managing campaign budgets and performance reporting.
- Understanding of analytics tools such as Google Analytics.
- Strong analytical mindset with data interpretation skills.
- Excellent communication and reporting skills.
- Ability to manage multiple campaigns simultaneously in a fast-paced environment.
- Must-have: Minimum 1 year experience in Google & Social paid campaigns.

This company is based in Pune and offers a salary range of 5 to 9 LPA. The mode of work is from the office (WFO 5 Days) with working hours from 9:30 AM to 2:30 PM. The employment type is Full Time with a notice period of Immediate to 30 Days. The role title is Paid Media Executive / Sr. Paid Media Executive, reporting to the Digital Marketing Manager / Performance Marketing Lead. As a Paid Media Executive, you will be responsible for managing and optimizing Google and Social media advertising campaigns. Your role will include executing end-to-end campaigns, managing budgets, and analyzing performance to drive measurable ROI. You should have hands-on experience in Google Ads and Social platforms, along with a strong analytical mindset and a focus on results.

• *Key Responsibilities:**
- Plan, execute, and optimize paid campaigns across Google Ads (Search, Display, YouTube) and Social platforms (Meta, LinkedIn, etc.).
- Manage daily budget pacing, bid strategies, and campaign performance metrics.
- Conduct keyword research, audience segmentation, and competitor analysis.
- Perform A/B testing of creatives, ad copies, and landing pages to improve campaign efficiency.
- Monitor KPIs such as ROI, CPL, CPC, CTR, and conversions to ensure performance targets are met.
- Prepare detailed performance reports and share insights with stakeholders.
- Implement tracking using Google Analytics and other analytics tools.
- Identify optimization opportunities and recommend strategic improvements.
- Stay updated with the latest digital advertising trends, tools, and platform updates.

• *Qualifications Required:**

- Bachelor's degree in Marketing, Business, or a related field (preferred).
- 1-5 years of hands-on experience in Paid Media / Performance Marketing.
- Strong working knowledge of Google Ads and Meta Ads Manager (mandatory).
- Experience in managing campaign budgets and performance reporting.
- Understanding of analytics tools such as Google Analytics.
- Strong analytical mindset with data interpretation skills.
- Excellent communication and reporting skills.
- Ability to manage multiple campaigns simultaneously in a fast-paced environment.
- Must-have: Minimum 1 year experience in Google & Social paid campaigns.

This company is based in Pune and offers a salary range of 5 to 9 LPA. The mode of work is from the office (WFO 5 Days) with working hours from 9:30 AM to 2:30 PM. The employment type is Full Time with a notice period of Immediate to 30 Days. The role title is Paid Media Executive / Sr. Paid Media Executive, reporting to the Digital Marketing Manager / Performance Marketing Lead.