Company: Vaidam Health Pvt. Ltd.

Website: www.vaidam.com

Work location: Gurgaon

Profile: Google Search Ads Executive

Experience: 2 years of relevant experience (Pref. Healthcare sector)

Education background: Any graduate (Google Ads certified will be preferred)

Job description:

Vaidam Health is looking for a paid media specialist in the digital marketing team to increase its brand awareness.

Role & responsibilities:

• To generate leads using Google AdWords.


• To plan, create, manage and optimize existing PPC campaign components, including, but not limited to ad-copy, bid prices, cost per conversion, cost per click, keyword research, etc.


• To create & implement PPC strategies, including keyword research and analysis.


• Be involved in keyword selection and audience targeting.


• To manage the strategy and setup of all paid campaigns.


• Must know how to optimize campaigns based on bids and quality score.


• Must know tools to analyze campaigns of competitors and benchmark performance accordingly.


• Must be Proficient in marketing research and statistical analysis


• Be actively involved in SEO efforts (keyword, image optimization, etc)


• Must be able to measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends, etc.)


• Acquire insight into online marketing trends and keep strategies up-to-date.

Skills we are looking for:


• Must be self-motivated & driven


• Must be a team player


• Positive and enthusiastic attitude


• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate