Job Description

As a Paid Campaign Specialist, you'll be responsible for:

• Ad Copy: Planning and drafting compelling ad copies that drive performance.
- Keyword Planning: Conduct extensive research to identify relevant intent-based keywords for proper funnel management and paid execution.

• Target Market Profiling: Conducting market research to better comprehend prevailing consumer behaviors.
• Campaign Management: Planning, managing, and executing paid campaigns within different PPC channels and retargeting Ads (Google Ads, Facebook, Instagram).
• Performance Management: Identifying, optimizing, and scaling performance to scale and achieve critical KPIs targets for Renegade, across different ad categories.
• Experimentation: Planning and executing A/B experiments to identify and scale highperforming campaigns.
• Analytics &

Attribution Management:
Tracking, analyzing, extracting, and reporting actionable insights from paid campaigns to drive further performance.

• Social Ad Campaigns: Planning, managing, and executing social ad campaigns to support company branding efforts.
• Reporting: Managing and monitoring active campaign performance while providing relevant insights to support department strategy and improved operations.Education/Experience

Required Skills & Qualifications:

• At least 2+ years of experience in Google Ads, Facebook Ads, and/or Instagram Ads.
• Must be proficient in Search, Display, Remarketing, Video Ads, and/or Shopping Ads, and retargeting campaigns.
• Must be familiar with Google Analytics, Google Tag Manager, automated rule scripts, a user behavior analytics platform.
• Must be able to implement custom conversion tracking, pixel tracking, UTM tagging, as well as goal setting for Google Analytics.
• Must have strong ownership of work and a datadriven approach toward performance management.
• Strong proficiency with Excel is preferred (Pivot, Charts).
• Excellent verbal, written, and interpersonal communication skills.
• Proven experience creating highimpact, unique marketing campaigns.
• Ability to harness collaboration to produce wellcrafted content.
• A minimum Bachelor's degree in an academic field such as Marketing and Communication, or IT field will be preferred.