Experience in data management and analysis, reporting and insights role • Strong knowledge of consumer data management practices (quality, harmonization, mapping) with direct application to marketing datasets • Hands-on expertise in BI tools (Power BI/Tableau) for building dashboards, reporting KPIs, and presenting insights • Well versed with governance reporting and insight delivery related to data quality checks • Proficiency with Digital marketing tooling (CRM database, E-commerce platforms, Google Analytics etc) and cataloguing and governance tools (Collibra, Purview, SharePoint, Confluence) • Strong communication and stakeholder management skills to work effectively with marketing and insights teams • Knowledge of data management principles and data profiling techniques • Excellent communication skills (verbal and written) • Experience with automation or scripting for marketing data quality checks • Knowledge of secure data handling and regulatory compliance in consumer data • Exposure to working across multiple markets or global marketing operations .