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Job details:

Job Title: Online Advertising Specialist (Google Ads)

Location: Remote / Flexible

Employment Type: Full-Time or Part-Time

Job Overview

We are looking for a motivated and results-driven Online Advertising Specialist (Google Ads) to join our digital marketing team. In this role, you will be responsible for managing, monitoring, and optimizing online advertising campaigns on Google Ads to drive high-quality traffic, improve campaign performance, and support overall marketing objectives.

The ideal candidate has hands-on experience in paid search advertising and a strong understanding of campaign optimization, keyword strategy, and performance metrics. You will work closely with marketing teams to ensure advertising campaigns are executed effectively and continuously improved through data-driven insights.

Key Responsibilities

Plan, launch, and manage advertising campaigns on Google Ads.

Monitor campaign performance and implement optimization strategies to improve results.

Conduct keyword research and develop effective targeting strategies.

Track and analyze key performance indicators including CPC, CTR, CPA, conversion rate, and ROAS.

Optimize bidding strategies, ad creatives, and audience targeting to enhance campaign efficiency.

Perform A/B testing on ads, keywords, and campaign structures to improve performance.

Prepare regular performance reports and provide insights to support marketing decisions.

Collaborate with marketing and growth teams to align advertising strategies with business goals.

Required Qualifications

Proven experience managing Google Ads or paid search advertising campaigns.

Strong understanding of digital advertising strategies and performance optimization.

Experience analyzing advertising metrics such as CPC, CTR, CPA, conversion rate, and ROAS.

Strong analytical skills and attention to detail.

Ability to manage multiple campaigns and advertising accounts.

Familiarity with digital marketing analytics and reporting tools.

Preferred Qualifications

Experience using analytics platforms such as Google Analytics or other marketing reporting tools.

Background in performance marketing, e-commerce advertising, or digital acquisition campaigns.

Experience working with data-driven marketing environments.

What We Offer

Flexible work environment with remote opportunities.

Opportunity to work on performance-driven digital advertising campaigns.

Competitive compensation based on experience and performance.

Professional growth opportunities within digital marketing and online advertising.

Click on Apply to know more.