Company Description

SIMANDHAR Education is a leading provider of globally recognized finance and accounting education, offering certification programs such as CPA, CMA, ACCA, EA, and CIA in India. As the exclusive Becker partner in India, SIMANDHAR utilizes expert faculty, structured learning frameworks, and globally benchmarked content, contributing to the success of professionals, including World Toppers. The organization also collaborates with top employers to support recruitment and global placements for finance professionals in prestigious firms. Additionally, SIMANDHAR addresses the intersection of technology and finance through its Certified AI Accounting Professional (CAAP) program. With over 10,000 successful career outcomes, SIMANDHAR continues to empower job-ready professionals in the finance sector.

The Opportunity

This role offers the opportunity to build and execute high-impact BTL and hybrid marketing initiatives that drive brand awareness, market penetration, and customer acquisition. You will work closely with educational institutions and partners, delivering on-ground and virtual engagements, managing lead generation efforts, and owning campaign performance with clear visibility into ROI.

Key Responsibilities

• Draw out a comprehensive marketing plan to boost penetration, brand awareness and acquisition of customers


• Organizing company conferences and customer/partner events at colleges, universities, bookstores, coaching centres, educational fairs, Career fair, public places etc that are hubs for our target audience • Define clear objectives and monitoring of campaigns with a clear visibility on ROI


• Good understanding and management skills of database for multiple formats of lead generation


• Capable of executing events - webinars, selection drives and other customer engagement using offline network to generate high intent leads.


• Conduct face-to-face meetings, presentations, and workshops with educational institutions to promote our offerings

Ideal Candidate Profile


• Minimum of 2 years’ experience in BTL marketing, preferably within EdTech or educational institutions.


• Access to or experience managing a strong client and partner database relevant to EdTech products. • Strong verbal and written communication skills.


• Willingness and enthusiasm to work extensively in the field.