Experience

3 - 10 Years

Location

rcm state International

Nature of Job

Sales & Marketing

Job role

Marketing

Job Description

Job Title:

Mgr/Asst Mgr - Store Power

Level:

L3

Function:

Marketing,Business Planning & NMD

Department (Sub-function)

EBU

• JOB PURPOSE

Bajaj Auto exports a wide range of motorcycles & commercial vehicles to over 70 countries. Our mission is to ensure our brands are No.1 in their respective segments in these countries. Brand Proposition delivery is contigent on a top notch ‘Moment of Truth’ experience between a salesman and customer.To deliver the same, we are looking for a Customer

Experience Manager also referred to as Store Power Manager whose mission would be to convert ‘customer consideration’ into a ‘purchase decision’ at our final touchpoint – the BAJAJ showroom (offline & online)

• 2. INTERACTION WITH STAKEHOLDERS

Internal

External

Direct

Export BU>Marketing,Business Planning & NMD, Export BU>Sales(Africa/SAME/LATAM/ASEAN)

Dealership, Distributors, Industry Experts

Indirect

Export BU>Operations

Distributors

• JOB REQUIREMENTS

Educational Qualifications

Essential: Management || Business Management Preferred Institution: Any Premier Insitute

Desired Qualification: Management||Business Management

Graduate||Any stream/branch

Work Exp

Min: 3

Max:10

Industry Specification

Automobile, Consumer Durables, Consumer Goods

Addnl Requirements

Age

Min: 23

Max: 30

Need for travel

0

• KEY COMPETENCIES

Technical/Functional

• Sound understanding of Data Analytics
• Understanding Marketing process
• Understanding of Sales Process
• Creative thinking ability
• Analytical Skills
• Ability to present and articulate ideas clearly.

Behavioural

L3 - ACT - Continuously raise the bar; Ensure results with speed; Meet customer expectations

5. KEY RESPONSIBILITIES

• Develop & execute the strategic initiatives that will deliver a superior customer experience. 2.Retail infrastructure
• Conceptualize & develop a “Digital First” customer showroom journey & ensure execution across all keymarkets
• *
Build necessary tools and processes to deliver a superior & differentiated experience

• Track analytics & generate actionable insights around key retail parameters such as walk-ins, leads, conversions, after-sales & overall customer experience scores
• Training
• Strengthen salesmen training & engagement programs, to ensure their capability & knowledge is up to date.
• Develop the right delivery tools for online & offline engagement
• Tools & Practices
• Design & implement “Dealership – Customer” Loyalty Programs to increase customer lifetime value
• Monitor and track competitive customer experience
• Building & managing relationships
• Engage with Sales & distributor teams to assess market requirement & develop relevant solutions
• Create an emotional bond between dealer salesmen and BAL brand
• Manage agencies & consultants to deliver all of the above initiatives
• Timely and successful completion of key initiatives
• Salesmen engagement scores
• CSI / Brand health & other metrics to measure customer satisfaction

The above list is not exhaustive and could evolve with changing needs & priorities of the company