Shop LC US

Jaipur, Rajasthan

i-Anmol.Tiwari@shoplc.com

Posted : 19 minutes ago

About VGL Group

Vaibhav Global Limited (VGL) is a leading electronic retailer of jewelry and lifestyle products. In FY 2023-24, VGL reported a turnover of ~$365 million and employs 4,000+ people globally, with 3,000+ based in Jaipur, India.

Multi-Channel Presence

VGL reaches a broad audience through its TV, e-commerce, and digital retail platforms:

• Shop LC (USA) – Live broadcasts to 60M+ homes with a strong e-commerce presence.
• TJC, UK – Reaches 27M+ homes through TV and digital platforms.
• Shop LC Germany – Broadcasts to 40M+ homes, expanding VGL’s European market presence.
• Ideal World (UK) – Acquired in 2023, a leading UK teleshopping & digital sales platform.
• Mindful Souls – Acquired in 2023, a fast-growing subscription-based e-commerce brand focused on spiritual and wellness products.

Social Impact & ESG Initiatives

• Your Purchase Feeds… – VGL’s flagship one-for-one meal program has provided 99M+ meals to schoolchildren in India, the US, and the UK.
• Employee Volunteering – Encourages employees to donate two hours monthly for charitable activities.
• Sustainability Commitment – Focused on renewable energy, waste reduction, and green initiatives.
• IGBC Award Winner – Recognized for excellence in green built environments at its Jaipur SEZ unit.
• Assigned a ‘Combined ESG Rating 72 (Strong)’ from ICRA ESG Ratings Limited

Talent & Culture

• Humanocracy & Micro-Enterprises – VGL fosters a decentralized, empowered work culture, enabling small, agile teams to drive innovation and ownership.
• Talent Density & Meritocracy – Prioritizing high-performance teams, rewarding talent, and a culture of excellence.
• GPTW Certified – Recognized as a Great Place to Work across India, the US, the UK, and China.

Recognition & Achievements

• Top Exporter Award – Honored by GJEPC for being India’s largest exporter of silver and colored gemstones.
• Operational Excellence – A strong track record in value-driven retail and customer-centric growth.

Job Overview:

We are seeking a highly skilled Meta-focused Performance Videographer / Video Editor to join Shop LC’s creative team. This is not a traditional editing role — it is a performance-driven position built specifically for Meta (Facebook & Instagram) advertising.

The ideal candidate understands:

• Scroll-stopping short-form creative
• First 2–3 second hook optimization
• Native UGC-style ad formats
• Trending short-form pacing and transitions
• Creative testing frameworks (multiple hooks, angles, and variations)

This role requires someone who edits for conversion and performance, not just aesthetics. You will be responsible for producing high-volume, high-performing ad creatives that directly support revenue growth.

Key Responsibilities and Duties:

Meta-First Creative Production:

• Edit and produce short-form video ads (9:16, 1:1, 4:5) specifically for Meta platforms.
• Create multiple hook variations for A/B testing.
Structure videos using proven performance frameworks (Hook Problem Proof Offer

• CTA).
• Develop UGC-style edits that feel native to Facebook and Instagram feeds.
• Optimize pacing, subtitles, motion graphics, and transitions for maximum engagement.

Performance & Testing Mindset:

• Deliver multiple creative variations from a single shoot (different hooks, captions, pacing, music, CTAs).
• Execute rapid iteration cycles based on creative feedback.
• Understand the difference between polished brand video and high-performing ad creative.
• Apply learnings from performance data to future edits.

Technical & Creative Execution:

• Edit using professional tools such as Adobe Premiere Pro, After Effects, DaVinci Resolve, or similar software.
• Create dynamic captions, kinetic typography, and strong on-screen messaging.

Apply color correction and grading for clean, high-clarity mobile viewing.

• Enhance videos with subtle motion effects, punch-ins, zooms, and engaging transitions.
• Maintain clean project organization and file management systems.

Collaboration & Workflow:

• Work directly with the Creative Strategist, AI Content Creators, and editing team.
• Execute detailed creative briefs with speed and precision.
• Manage high-volume output in a fast-paced environment.
• Revise and refine edits quickly based on feedback.
• Work late evening hours (India-based role) to ensure meaningful overlap with the U.S. team.

Innovation & Trends:

• Stay current on Meta ad trends and short-form creative styles.
• Analyze trending ad formats and adapt them for Shop LC products.
• Continuously improve editing workflows to increase speed, quality, and volume.

Qualifications:

• 3+ years of experience editing short-form video content.
• Strong portfolio showcasing Meta / social-first ad creatives.
• Proven ability to create scroll-stopping hooks.
• Advanced proficiency in:
• Adobe Premiere Pro
• After Effects
• DaVinci Resolve
• Strong understanding of:
• Subtitles & text overlays
• Vertical video composition
• Platform-specific formatting
• Ability to produce high volumes of content without sacrificing quality.
• Excellent organizational skills and digital asset management.
• Strong communication skills and ability to execute with minimal oversight.
• Willingness to work late evening hours (India-based role).

Preferred Qualifications:

• Experience editing direct-response Meta ads.
• Understanding of performance metrics such as CTR, Hook Rate, Hold Rate, and ROAS.
• Experience with AI-powered tools (Runway, Veo, Sora, ElevenLabs, etc.).
• Experience in e-commerce or product-based marketing.
• Ability to reverse-engineer high-performing ads and recreate winning structures quickly.

What Success Looks Like:

• Consistent delivery of high-volume Meta-ready creatives.
• Strong hook variation testing across campaigns.
• Improved engagement and performance metrics.
Fast turnaround from concept edit

• iteration.
• Proactive contribution of new creative trends and testing ideas.

Job Overview

Compensation

₹ Competitive salary based on experience and industry standards Yearly

Level

Mid

Location

Jaipur, Rajasthan

Experience

3-5 years of experience in editing short-form video content & in related industry. Years

Qualification

Bachelor's and Master's degree in related field.

Work Mode:

Onsite

Job Type:

Fulltime