Role: Creative Strategist – Meta Ads

Location: Mumbai

Type: Full-time

Offered CTC: 4-7 LPA (depending upon experience)

About Salt Media

Salt Media is a D2C growth agency that helps brands scale using performance marketing.

We take a creative-first approach, combining storytelling with performance data to build ads that actually convert.

We work with fast-growing D2C brands across India and manage multi-crore ad spends on Meta and Google.

Important: Please Read

This is not a generic creative strategist role.

We are specifically looking for someone who understands Meta ad creatives (Facebook & Instagram ads).

If you’ve worked on ad hooks, UGC scripts, ad concepts, or analysing creative performance, you’ll likely be a strong fit.

If your experience is mainly in branding, social media posts, or content marketing, this role may not be the right match.

Role Overview

You’ll be responsible for coming up with ad concepts, hooks, and scripts that drive performance.

You’ll work closely with the founder and media buyers to test, analyse, and improve ad creatives across multiple D2C brands.

This role is about building and scaling high-performing ad creatives, not managing designers.

Responsibilities

• Ideate and script UGC-style ads for Meta


• Analyse creative performance (CTR, hook rate, thumbstop rate, etc.)


• Identify patterns in winning creatives and scale them


• Build creative testing frameworks across accounts


• Work with editors, designers, and media buyers to produce ads


• Research competitors and trends for new creative angles

Requirements


• 2+ years experience in creative strategy, ad copywriting, or performance marketing


• Experience working on Meta ad creatives for D2C/eCommerce brands


• Understanding of CTR, hook rate, thumbstop rate, etc.


• Ability to write clear, performance-focused ad scripts


• Strong interest in consumer psychology and storytelling

Why Join Salt Media


• Own the creative process end-to-end


• Your ideas will run as live ads, not just sit in decks


• Work directly with D2C founders and a fast-moving team


• Flat team structure with real ownership