Role Overview
We are looking for a Traditional Media Planner with hands-on experience across TV, Print, Radio, Cinema, and OOH . The role requires strong planning fundamentals, market understanding, and the ability to translate brand objectives into effective offline media strategies.
The ideal candidate should be comfortable working with clients, publishers, and internal teams, and should have experience handling end-to-end media planning and execution.
Key Responsibilities
Develop traditional media plans aligned with brand objectives and target audience insights
Plan and execute campaigns across TV, Print, Radio, OOH, and Cinema
Prepare media recommendations, plan rationales, and cost estimates
Coordinate with buying, operations, and finance teams to ensure smooth execution
Monitor campaign performance and share post-campaign analysis and learnings
Manage relationships with media partners and vendors
Support client discussions, presentations, and planning reviews
Track budgets, release schedules, and billing documentation
Stay updated on media trends, audience behaviour, and market benchmarks
Key Media Expertise Required
Television planning (channel mix, GRPs, reach & frequency)
Print planning (publications, geographies, editions)
OOH planning (formats, locations, city-wise strategies)
Radio planning (station mix, time bands)
Understanding of media measurement tools (BARC, IRS, RAM, etc.)
Skills & Competencies
Strong analytical and planning skills
Good understanding of Indian media landscape
Ability to work with numbers, budgets, and timelines
Client-facing communication skills
Strong coordination and stakeholder management
Attention to detail and execution discipline
Ability to manage multiple campaigns simultaneously
Eligibility & Experience
2–8 years of experience in traditional media planning
Prior experience in a media agency or integrated marketing agency preferred
Exposure to multiple categories (FMCG, BFSI, Auto, Retail, etc.) is a plus
Graduate / Postgraduate in Mass Communication, Marketing, or related fields
What We’re Looking For
Someone who understands offline media beyond just execution
Ability to balance strategy + practicality
Comfortable working in a fast-paced, deadline-driven environment
Strong ownership mindset and accountability