As a Media Analytics Consultant at NIQ, your primary role will involve developing and implementing analytics solutions for client organizations, focusing on media effectiveness. You will collaborate with FMCG & Tech Durable companies to provide insights and recommendations that drive their media investment strategies for both tactical and strategic decision-making.

Your key responsibilities will include:
- Solutioning, designing, executing, presenting, and implementing analytic insights related to media analytics and tools such as Marketing Mix Modeling (MMM) and lift solutions.
- Ensuring proactive insights and action-oriented solutions are delivered to clients by being an expert in media analytics and data storytelling.
- Managing team resources, timelines, and priorities both internally and externally to deliver successful client engagements.
- Coordinating project execution with international project teams and external stakeholders to optimize media activities for clients.
- Enhancing the capabilities of the Advanced Analytics team through ideation, process improvements, and skills development initiatives.
- Driving client value and successful implementation of analytic solutions that focus on activation-based outcomes.
- Collaborating with the sales organization to grow the media effectiveness analytics business.

Qualifications:
General Skills & Competencies:
- Expertise in Manufacturer Marketing and Media functions, as well as media agencies.
- Experience and expertise in media effectiveness analytics, including marketing mix and attribution models.
- Strong logic, problem-solving, and critical thinking skills.
- Excellent communication skills for group presentations and storytelling.
- Robust project management skills and data analysis proficiency.
- Ability to maintain positive client relationships and resolve complex client issues.
- Strong team leadership skills and ability to work collaboratively with internal and external teams.
- Sense of urgency and accountability to drive client outcomes.
- Knowledge and experience in the CPG industry.

Background and Technical Skills:
- Bachelor's degree required, MBA or advanced/analytics degree preferred.
- 3 to 5 plus years of relevant experience in Market Research, Consumer Packaged Goods, Consulting, Analytics, or Media.
- Strong analytic background with knowledge of statistical or data science methodologies.
- Additional Information:
Our Benefits:
- Flexible working environment
- Volunteer time off
- LinkedIn Learning
- Employee-Assistance-Program (EAP)

NIQ is the worlds leading consumer intelligence company, delivering comprehensive insights into consumer buying behavior. With operations in over 100 markets, NIQ provides advanced analytics and consumer insights through state-of-the-art platforms, offering the Full View of consumer behavior. For more information, visit NIQ.com.

NIQ is committed to diversity, equity, and inclusion in the workplace, fostering an inclusive environment that values a wide range of perspectives to drive innovation and excellence. Employment decisions are made without regard to various characteristics, and individuals dedicated to inclusivity and equity are encouraged to join the team. For more information on NIQ's diversity and inclusion efforts, visit https://nielseniq.com/global/en/news-center/diversity-inclusion. As a Media Analytics Consultant at NIQ, your primary role will involve developing and implementing analytics solutions for client organizations, focusing on media effectiveness. You will collaborate with FMCG & Tech Durable companies to provide insights and recommendations that drive their media investment strategies for both tactical and strategic decision-making.

Your key responsibilities will include:
- Solutioning, designing, executing, presenting, and implementing analytic insights related to media analytics and tools such as Marketing Mix Modeling (MMM) and lift solutions.
- Ensuring proactive insights and action-oriented solutions are delivered to clients by being an expert in media analytics and data storytelling.
- Managing team resources, timelines, and priorities both internally and externally to deliver successful client engagements.
- Coordinating project execution with international project teams and external stakeholders to optimize media activities for clients.
- Enhancing the capabilities of the Advanced Analytics team through ideation, process improvements, and skills development initiatives.
- Driving client value and successful implementation of analytic solutions that focus on activation-based outcomes.
- Collaborating with the sales organization to grow the media effectiveness analytics business.

Qualifications:
General Skills & Competencies:
- Expertise in Manufacturer Marketing and Media functions, as well as media agencies.
- Experience and expertise in media effectiveness analytics, including marketing mix and attribution models.
- Strong logic, problem-solving, and critical thin