Job Title: Marketing Manager ( Luxury Brand Marketing)

Experience: 4-12 Years

Location: Marine Drive, Mumbai

Budget: 10-20 LPA

What would you be required to do?

Planning campaigns/marketing activities:

- Concept formulation based on the brief and business objective

- Liaison with the Creative Agency for content, Creatives, Artworks and other assets

for ongoing campaigns (both internal and external)

- Keep abreast of current developments and incorporating them as per the brand fit.

Social Media Marketing:

- Responsible for driving the Social Calendar (Creatives, Post Copies)

- Design and drive Paid Marketing Campaigns to deliver Quality leads for Sales Team

- Plan and execute geographical boosting for Brand Awareness, engagement, and

reach

- Implement 360 Degree Digital marketing plan including all the suitable platforms,

being Instagram, Facebook, YouTube, Twitter, Pinterest

- Tracking output performance metrics (Monthly enquiries, Gallery visitors, etc.)

- Manage reports and data analysis with all external stakeholders/ agencies

Website and SEO:

- Keyword planner and tracker – Incorporate the same in the Blog content

- GMB Progress tracker – aid the performance with reviews and GMB optimization

- Timely changes on the website – addition of new content, FAQs, media

- Plan and work on platforms aiding Organic Search – Wikipedia, Quora

Collaterals:

- Ensure timely availability of the Promotional collaterals – Renders, Brochures,

Folders, and other assets, as per need

- Approve/close commercials with various vendors to print the assets

Media Houses:

- Coordinate with multiple media houses like Vogue, AD, Elle Décor, HELLO! regarding

Brand and event collaborations

Events:

- Plan and collaborate with internal team/vendors/agencies for execution

Hampers:

- Conceptualize and collaborate with internal team/vendors/agencies for execution

Inserts:

- Oversee the focused location-wise mapping

- Coordinate the planning and tracking of insert activity vs enquiries

Performance tracking:

- Analyze the spends vs results for all the marketing activities, maintain reports and

share with the stakeholders.

Coordinating with Shoot and Edit team:

- Shoots: Scout Vendors and attain a profitable win-win team

- Responsible for Product photoshoot and Video assets (incorporating multiple

rounds of edits, to arrive at desired outcome)

Skills needed:

- Years of experience with a Master's degree in marketing, business administration,

or similar.

- Extensive knowledge of marketing strategies, channels and branding

- Superb leadership, communication, and collaboration abilities

- Experience with a luxury brand

Please share your CV at