Marketing Specialist (Mumbai)

Full–time

Posted on: 2 days ago

This job is with Association of International Certified Professional Accountants, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.

About The Role

You will manage the coordination and delivery of marketing and communication activities across India. You will report to the Senior Manager- Marketing & Communications as an individual contributor. You will use a hybrid work schedule at our Mumbai Office.

You Will
  • Coordinate marketing and communication activities in the India market to achieve the Association's goals.
  • Support marketing campaigns including creative development, collateral production, advertising, media planning, purchasing and event management.
  • Support the Business Development department by supporting lead generation campaigns to increase revenue through new student/member recruitment and retention
  • Assist Line Manager on the Association's brand marketing and communication messages, tailored to the right target audiences.
  • Support new branding opportunities and marketing strategies including brand profiling and brand awareness to increase the number of CIMA India students and members.
  • Be a contact point to ensure the progression and delivery of marketing campaigns by liaising internal and external parties.
  • Manage social media channels in engaging with important partners across India
  • Work with digital media agency to plan and implement digital marketing campaigns for recruitment purpose.
  • Ensure all the communication materials are aligned with the Association AICPA-CIMA brand guideline and compliant with all legal aspects of marketing, copyright and trademark issues.

  • Qualification

    You Have
  • Bachelor's Degree in Communications, Marketing, Education or any equivalent field.
  • 3+ year(s) related experience in Social Media Marketing.
  • Experience in education, professional bodies or PR/Advertising agency.
  • Experienced in creating graphic design, printing and media production.
  • Experience building partnerships with senior-level management.
  • Experience in digital marketing, social media marketing and event management

How We Support You

We provide flexibility to help you achieve a good work-life balance. You'll be part of a global, diverse team who foster an environment of inclusion and belonging where you are valued for who you are and where you come from.

We offer benefit options in and out of the workplace, including healthcare, annual leave, parental leave, an employee assistance program. We care about our employees' welfare and focus our benefits package on the benefits which support your wellbeing. We also recognise that everyone has different priorities, so in addition to our core benefits to support your health we offer flexible options for you to choose benefits that are right for you, your family and your lifestyle.

We believe in non-stop learning and are committed to investing in learning opportunities that help you reach your full potential and support your continued development.

About Us

At The Association, a Great Place to Work-Certified company, we are transforming the accounting and finance profession. We are future-focused, empowering the world's most accomplished accountants to stay relevant, meet today's demands, and prepare for tomorrow's challenges through quality education, resources, and training.

Learn more about The Association on LinkedIn and our Career Site.

#GreatPlacetoWork

We are committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

If you're interested in this role, we encourage you to apply as soon as possible. We may amend or withdraw the jobs we post at any time, we reserve the right to do so.

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