Marketing Operation Associate

Full–time

Posted on: 3 days ago

As a Marketing Operation Associate at MassCampaigns (a unit of Customerlabs), you will play a crucial role in transforming client brands from "Unknown" to "Well-known" through top-class Creative and Digital Marketing services. You will be responsible for managing social media campaigns, with a strong emphasis on influencer marketing. Your expertise in social media trends, AI tools, and influencer relationship building will be instrumental in driving engagement and achieving results within tight deadlines.
  • *Key Responsibilities:**
  • - **Influencer Marketing Strategy:** Develop and implement influencer marketing strategies, including identifying suitable influencers, negotiating collaborations, and ensuring alignment with brand objectives.
    - **Social Media Campaign Management:** Plan, execute, and optimize campaigns across various platforms, ensuring key performance metrics are met.
    - **Influencer Outreach & Relationship Management:** Build and maintain relationships with influencers and agencies to source new opportunities.
    - **Content Creation & Strategy:** Develop engaging content that resonates with the brand's voice and influencer partnerships.
    - **AI Tools Integration:** Utilize AI-powered tools to streamline campaign management, content creation, and scheduling.
    - **Analytics & Reporting:** Monitor campaign performance, analyze results, and provide detailed reports to clients.
    - **Creative Concept Development:** Generate innovative content ideas that appeal to target audiences.
    - **Community Engagement:** Manage interactions on social media platforms and foster positive relationships with followers and influencers.
    - **Trend Monitoring:** Stay updated on social media trends and industry shifts to ensure strategies remain relevant.
    - **Collaboration:** Work closely with cross-functional teams to ensure effective marketing strategies.
  • *Required Skills and Qualifications:**
  • - Proven experience in Social Media Marketing or Influencer Marketing.
    - Strong understanding of social media platforms, influencer marketing trends, and campaign metrics.
    - Familiarity with AI tools for social media management.
    - Existing relationships with influencers and talent agencies are a plus.
    - Excellent attention to detail and ability to deliver high-quality work under deadlines.
    - Strong communication skills for different platforms and audiences.
    - Creative thinker with innovative campaign concepts.
    - Knowledge of digital marketing principles and strategies.
    - Experience in video content creation and editing is advantageous.
  • *Preferred Skills (Nice-to-Have):**
  • - Experience with paid social media ads.
    - Familiarity with design tools for creating visuals.
    - Experience using influencer marketing software.
    - Knowledge of analytics tools for tracking campaign success.

    At MassCampaigns, you can expect a competitive salary, benefits, a collaborative work environment, opportunities for professional growth, and challenging assignments. We value teamwork, knowledge sharing, and professional development within the organization. If you believe you can contribute to our growth with your traits and passion, we encourage you to apply regardless of meeting all requirements mentioned. Your traits are as important to us as your skills in driving the company to success. Apply now with your resume and samples of previous campaigns you've worked on. As a Marketing Operation Associate at MassCampaigns (a unit of Customerlabs), you will play a crucial role in transforming client brands from "Unknown" to "Well-known" through top-class Creative and Digital Marketing services. You will be responsible for managing social media campaigns, with a strong emphasis on influencer marketing. Your expertise in social media trends, AI tools, and influencer relationship building will be instrumental in driving engagement and achieving results within tight deadlines.
  • *Key Responsibilities:**
- **Influencer Marketing Strategy:** Develop and implement influencer marketing strategies, including identifying suitable influencers, negotiating collaborations, and ensuring alignment with brand objectives.
- **Social Media Campaign Management:** Plan, execute, and optimize campaigns across various platforms, ensuring key performance metrics are met.
- **Influencer Outreach & Relationship Management:** Build and maintain relationships with influencers and agencies to source new opportunities.
- **Content Creation & Strategy:** Develop engaging content that resonates with the brand's voice and influencer partnerships.
- **AI Tools Integration:** Utilize AI-powered tools to streamline campaign management, content creation, and scheduling.
- **Analytics & Reporting:** Monitor campaign performance, analyze results, and provide detailed reports to clients.
- **Creative Concept Development:** Generate innovative content ideas that appeal to target audiences.
- **Community Engagement:** Manage interactions on social media platforms and foster positive relationships with f