Role & responsibilitiesOffline Marketing ActivitiesAssist in planning, organizing, and executing exhibitions, expos, trade shows, and offline promotional events.Coordinate with the marketing team for booth design, branding layouts, product display, and vendor communication.Ensure timely preparation and delivery of brochures, flyers, diaries, pens, jute bags, standees, and all required marketing materials.Manage expo inventory, packing, logistics, dispatch, and on-site arrangements.Support the sales team with physical marketing collateral, technical documents, and presentations.Maintain stock records of all marketing items and ensure replenishment when required.Assist in vendor sourcing, negotiation, quality checks, and procurement of printed/branding materials.Expo Participation & On-Ground ActivitiesAttend expos, trade fairs, and industry events as a company representative.Support pre-expo preparation including advertising campaigns, invitations, WhatsApp & email campaigns.Assist in setting up the stall, arranging machines/products, branding, and customer interaction flow.Collect visitor data, maintain enquiry forms, and support the sales team with lead capture.Ensure the booth is well-presented, clean, and aligned with brand standards throughout the expo.Interact with prospects professionally, explain company products/services, and escalate technical queries to senior team members.Prepare post-event reports including lead summaries, feedback, competitor analysis, and activity evaluation.Online Marketing ActivitiesAssist in social media content creation, posting, scheduling, and engagement across platforms (LinkedIn, Instagram, Facebook, YouTube).Coordinate with designers for product videos, reels, banners, website creatives, and digital advertising content.Support email marketing and WhatsApp campaigns by preparing content and sending to relevant segments.Help manage and update the company website, digital brochures, and online profiles.Monitor competitors' digital activities and share insights with the marketing team.Maintain an archive of creatives, videos, and digital assets.Coordination & DocumentationCoordinate with internal teams (sales, service, admin, accounts) for smooth marketing operations.Maintain marketing database, client lists, vendor lists, and monthly marketing activity reports.Support senior management in preparing presentations, reports, and proposals.Ensure all marketing activities follow brand guidelines and quality standards.Preferred candidate profileExcellent communication and interpersonal skills.Strong creativity and understanding of branding and promotional activities.Basic knowledge of digital marketing and social media platforms.Ability to travel for expos, client visits, and events as required.Good coordination and time-management skills.Proficiency in MS Office (Word, Excel, PowerPoint).Exposure to Canva, basic design tools, or video editing (added advantage).Ability to multitask and work under deadlines.