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Marketing Manager - Ed-Tech (NIOS, CBSE, IGNOU, DU SOL)

Full–time

Posted on: 7 days ago

Full–time

Posted on: 7 days ago

2-5 year Experience | Full-time | Maharani Enclave, Hastsal, Delhi

Industry
Ed-Tech (NIOS, CBSE, IGNOU, DU SOL)

Key Responsibilities

Develop and execute comprehensive marketing strategies to promote:
* Notes and study materials
Online/offline courses and classes
Assignments, TMAs, practical support
Student services and mentorship programs
Plan, run, and manage online marketing campaigns across:
* YouTube
Instagram & Facebook
WhatsApp marketing
Google Ads & SEO
Monitor campaign performance and optimize for leads and conversions.
Coordinate with the design, video, and content teams to develop marketing creatives (videos, reels, posters).
Analyze competitor strategies and trends from other top ed-tech platforms.
Organize webinars, workshops, and YouTube live sessions to generate brand awareness and engagement.
Build and manage an online reputation through student testimonials and community engagement.
Prepare weekly and monthly performance reports and suggest actionable improvements.
Handle collaborations with influencers, educators, and affiliate partners.

Bachelor's degree in Marketing, Mass Communication, Business, or a related field MBA in Marketing or Digital Marketing Certification is a plus

2–5 years of experience in digital marketing or ed-tech marketing roles
Proven results in lead generation, branding, or product marketing in the education sector Hands-on experience with tools like Meta Ads Manager, Google Ads, Canva, YouTube Studio, etc.

Deep understanding of student behaviour and academic calendars (especially NIOS, IGNOU, CBSE, DU SOL)
Strong knowledge of social media algorithms and online marketing trends
Creative thinker with a data-driven mindset
Team player with leadership qualities Excellent command of Hindi and English (spoken and written)

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