Job Title: Content Specialist – Digital Location: Bangalore

Key Responsibilities
●Lead Generation & Nurture
Create persuasive copy for Meta ads, WhatsApp journeys, and other performance marketing channels.
Develop nurturing content that builds trust and moves prospects through the funnel.

●Research-Based Content
Translate consumer insights, industry trends, and market data into engaging narratives. Develop research-backed content such as explainer articles, bite-sized insights, and infographics.

●Digital & Creative Content
Conceptualize and produce topical campaigns, thought leadership pieces, and trend-driven storytelling.
Collaborate with design teams to turn content into visually engaging formats like infographics, social posts, and video scripts.

●Collaboration & Optimization
Work closely with marketing, performance, and design teams to ensure alignment with brand voice—trustworthy, expert, and approachable. Continuously test, analyze, and refine content based on campaign performance and consumer behavior.

Requirements

• 4–7 years of experience in digital content creation, preferably in performance marketing, consumer tech, fintech or home services.
• Proven ability to craft content that drives leads, nurtures prospects, and builds consumer trust.
• Strong skills in research, insights, storytelling, and simplifying complex information.
• Experience creating multi-format content (short-form, infographics, video scripts, topical campaigns).
• Familiarity with analytics, A/B testing, and digital campaign optimization.
• Knowledge of renewable energy or sustainability is a plus.
• Exceptional command of language and attention to detail.

● CTC: 10 - 15 LPA CTC