KORA is seeking a highly motivated and organized marketing coordinator to manage a diverse range of marketing activities across our website, PR, Digital, Social Media, and Print Media. This role is crucial in ensuring the seamless execution of marketing initiatives, from enhancing our website’s user experience to coordinating influencer partnerships and print media campaigns.

• *Key Responsibilities**:

1. **Website**
- Homepage and product page design: Collaborate with the design team to improve the look and feel of our homepage and product page layout to enhance user engagement and conversion rates.
- Product Allocation: Ensure effective product allocation on the homepage according to categories to promote featured product.
- Banner Content: Select compelling banner images and create content, including collection names and one-liners, to drive customer engagement and convey key massages.
- Image Selection: Assist in selecting and optimizing images after photo shoots to maintain high quality visuals on the website
- SEO Optimization: Create product description and one
- liners using relevant keywords to improve SEO ranking and online visibility.
- Blog Support: Provide basic ideation for blog content to engage our audience and drive traffic.

2. **PR**
- Influencer Collaboration: Research Potential influencers and curate a list from agencies for collaboration.
- Content Conceptualization: Collaborate with influencers to conceptualize content and script creation for influencer reels.
- Caption Creation: Develop engaging caption for cooperative influencer postings.
- Concept Planning: Plan concept based influencer collaborations that align with our brand and individual store strategies.
- Media Allocation: Choose suitable music for concept based influencer reels.
- Approval and Posting Timelines: Ensure the final edit approval and collaborate with influencers to set posting schedules based on active engagement algorithms.

3. **Digital**
- Whatsapp Marketing: Crea