Brand Marketing Manager

At Shaadi.com, we don’t just market a product. We help people find something real. In a world full of swipes and short-lived connections, we’re solving one of the biggest human problems—loneliness. Millions come to us looking for love, companionship, and meaningful relationships. We’re not a dating app. We’re where modern relationships begin—with culture, empathy, and intent. And now, we’re looking for a Brand Marketing Manager to help us tell those stories. Someone who can build brand love, create moments people care about, and turn ideas into culture, not just content.

The Role

This is where brand meets culture. You’ll lead brand-first campaigns, craft stories that go beyond product, and bring alive what modern love looks like in India today. Whether it’s a big-bang TVC 📺, a viral reel 🎥, or a meme-worthy moment 😂, you’ll be the voice behind stories people remember.

What You’ll Lead

✨ Big, emotional brand campaigns — from insight ➝ idea ➝ execution

🎬 Storytelling that makes people laugh, cry, and hit share

📱 Social-first ideas that build culture & community (not just likes)

🤝 Collaborations with creators, agencies & cultural voices

🚀 GTM plans for product launches & cultural moments

🗣 Building a distinct, ownable brand voice across ads, social & content

📊 Using data & insights to make stories sharper and campaigns smarter

📡 Staying plugged into trends, reels, rituals & internet culture

What You Bring

🎯 3-5 years of brand marketing experience at a consumer, D2C, or digital-first company

💡 Strong creative instincts with the ability to brief, shape & ship bold ideas

🎥 Experience leading integrated campaigns (TVC, digital, social, influencer, branded content)

🇮🇳 Deep understanding of Indian consumers, culture & context

📈 Ability to extract insights from data to guide storytelling

❤️ A love for storytelling, insight, and craft

📍 Mumbai-based or open to relocating

You’ll Thrive Here If You’re…

🚀 A builder who loves taking ideas from 0 → 1

🧠 A culture sponge — tracking memes, movements & mood shifts

📖 A storyteller with commercial instincts

🤝 Collaborative, agile, and obsessed with quality

💖 Passionate about brands that stand for something real

Why Join Us?

❤️ Purpose: Help people find love, not just logins

🎨 Creative playground: Build for a brand that touches millions of hearts

✨ Freedom to create: No silos, no bureaucracy—just space to build magic

👥 Team: Smart, kind, ambitious people who care deeply about craft & impact