Job Summary

We are seeking a dynamic and result-oriented Field Marketing Executive to promote our products/services, generate leads, build strong customer relationships, and support business growth through on-ground marketing activities.

Key Responsibilities

- Conduct field visits to meet potential clients and promote company products/services
- Generate leads through direct marketing, events, campaigns, and cold visits
- Execute local marketing campaigns and promotional activities
- Coordinate with sales team to convert leads into business
- Collect market intelligence (competitor activities, pricing, customer feedback)
- Maintain daily visit reports and update CRM systems
- Organize and participate in exhibitions, roadshows, and promotional events
- Distribute marketing materials (brochures, flyers, etc.)
- Ensure brand visibility in assigned territory

Required Skills & Competencies

- Solid communication and interpersonal skills
- Ability to convince and negotiate effectively
- Target-oriented and self-motivated
- Good knowledge of local market
- Basic knowledge of MS Office / CRM tools
- Willingness to travel extensively

Qualifications

- Any Bachelor’s Degree (Marketing / Business preferred)
- 0–3 years of experience in field marketing / sales

Key Performance Indicators (KPIs)

- Number of leads generated per month
- Conversion rate
- Revenue generated from assigned territory
- Customer acquisition numbers
- Campaign execution effectiveness