Sr. Manager - Marketing Operations (Braze) Shift: US Shift Experience: 6+ years Employment Type: Permanent Role Overview We are seeking a Practice Head – CRM / Campaign Management (Braze) to own and grow our Braze practice. This role requires deep expertise in customer engagement, lifecycle marketing, and mobile-first CRM, along with robust people and client leadership. Key Responsibilities Lead end-to-end Braze engagements from strategy and scoping to execution and reporting Manage a team of Braze specialists, CRM managers, and campaign operators Own execution across email, push, in-app, SMS, and omnichannel journeys Partner with Product, Design, Content, and Analytics teams for lifecycle programs Act as the senior client-facing owner for Braze accounts Establish scalable delivery processes and best practices for the Braze practice Analyze campaign and lifecycle performance to drive continuous improvement Support client growth, renewals, and solution discussions Must-Have Skills & Experience 6+ years of experience in CRM, Lifecycle Marketing, or Marketing Automation Robust hands-on and leadership experience with Braze Braze Certification (mandatory) Experience managing teams and high-volume, always-on lifecycle programs Solid understanding of CRM analytics, experimentation, and optimization Excellent client communication and stakeholder management skills Ability to work in US shift and flexibility to support other shifts if required