Role Overview:

We’re looking for a Lifecycle Content & CRM Associate who can craft high-performing short-form messaging across Push Notifications, WhatsApp, and SMS while owning lifecycle campaigns end-to-end.

This role combines content, experimentation, and performance marketing. You'll write high-conversion copy, build lifecycle journeys, test messaging variations, and analyze campaign performance to drive repeat purchases and retention.

Key Responsibilities:

• Write high-conversion short-form copy for Push, WhatsApp, and SMS campaigns
• Create multiple hook, CTA, and personalization variations for A/B testing
• Plan and execute CRM campaigns (Push, WhatsApp, SMS)
• Build and optimize lifecycle journeys (welcome, abandoned cart, reactivation, repeat purchase)
• Monitor CTR, repeat rate, LTV, and revenue contribution
• Segment users based on behavior, cohorts, and engagement
• Analyze campaign performance and propose improvements
• Coordinate with product, design, and performance teams for campaign alignment

Key Skills & Requirements

• Strong ability to write concise, high-conversion messaging
• 1–3 years of experience in short-form content, copywriting, lifecycle marketing, or growth marketing
• Experience working with CRM or lifecycle marketing tools (MoEngage, CleverTap, Braze, etc.) is a plus.
• Strong understanding of marketing funnels and user behavior
• Comfortable working with dashboards and performance metrics
• Experience in D2C / skincare / beauty / consumer brands preferred

What we are looking for

• Someone who owns numbers, not just execution
• Curious and experimental mindset
• Able to run structured A/B tests and learn from data
• Organized, detail-oriented, and fast executor

Why join us?

• Direct impact on revenue and retention
• High ownership role
• Work in a fast-growing skincare & dermatology-led brand
• Opportunity to build and scale the retention engine