As the Marketing Manager at our company based in Mumbai, your role will involve defining and driving specific therapeutic area (TA) and brand strategies. You will focus on product growth, lifecycle management, and forecasting revenue and operating expenses to ensure the achievement of OP revenue and profitability targets in the country. Your responsibilities include developing strategies based on brand positioning, customer segmentation, and regional needs, with both short- and long-term goals in mind. You will create customer-focused plans that align all marketing activities using traditional and innovative tools, collaborating with internal stakeholders to develop local market life cycle strategies.

• *Key Responsibilities:**
- Develop Brand Marketing Plan
- Develop visual aids and ensure the execution of marketing strategy
- Forecast brand performance and track progress towards target
- Allocate and execute in brand budget
- Obtain final regulatory / legal approval of tactical portfolio plan
- Select and manage agencies for the development of materials
- Align with customer plan
- Develop country Op Plan and influence sales targets and brand A&P allocations
- Long-range forecasting
- Develop promotional marketing strategy
- Validate brand-specific messages, design training
- Develop awareness campaigns, CME, congress content in partnership with Medical
- Coordinate with brand teams to ensure promotional messages and standard programs to maximize portfolio value across key accounts/private hospital
- Monitor performance and building training roadmap for capability building
- Leverage resources such as promotional efficiency

• *Qualification Required:**
- Strategic and Operational Business/Marketing Planning
- Key Account Management and Customer Marketing experience preferred
- Customer Insights to understand their need and translate into strategy
- Market Execution
- Strong analytical skills, interpretation, and communications
- Performance and Program Metrics
- Exceptional interpersonal skills, collaboration/negotiation
- Exceptional prioritization among/across brands, resource-constrained context
- Vendor management
- Knowledge of therapeutic segments and related medical information
- Knowledge of regulatory aspects and issues related to the Pharmaceutical industry
- Knowledge of applicable company policies and procedures, including those relating to promotional practices and adverse event reporting

In this role, you will be evaluated based on the following Key Performance Indicators:
- Achievement of product revenue and market share targets
- Successful product launches and lifecycle management outcomes
- Effectiveness of marketing campaigns and customer engagement
- Timeliness and compliance in regulatory submissions and approvals
- Team performance and development of junior product managers

Should you possess a Graduation in Sciences/Pharmacy along with 4-8 years of marketing experience, including 1-2 years in a product executive or assistant product manager role, we encourage you to apply by sending your CV to the provided email address.

Operating Network:

• *External:** Consultants, Vendors
• *Internal:** Marketing team, Sales team, Legal Function, Medical Affairs Lead, Regulatory Lead, Business Technology, Business Analytics and Insights, Corporate Affairs, Strategy, Business operations, Distributions As the Marketing Manager at our company based in Mumbai, your role will involve defining and driving specific therapeutic area (TA) and brand strategies. You will focus on product growth, lifecycle management, and forecasting revenue and operating expenses to ensure the achievement of OP revenue and profitability targets in the country. Your responsibilities include developing strategies based on brand positioning, customer segmentation, and regional needs, with both short- and long-term goals in mind. You will create customer-focused plans that align all marketing activities using traditional and innovative tools, collaborating with internal stakeholders to develop local market life cycle strategies.
• *Key Responsibilities:**

- Develop Brand Marketing Plan
- Develop visual aids and ensure the execution of marketing strategy
- Forecast brand performance and track progress towards target
- Allocate and execute in brand budget
- Obtain final regulatory / legal approval of tactical portfolio plan
- Select and manage agencies for the development of materials
- Align with customer plan
- Develop country Op Plan and influence sales targets and brand A&P allocations
- Long-range forecasting
- Develop promotional marketing strategy
- Validate brand-specific messages, design training
- Develop awareness campaigns, CME, congress content in partnership with Medical
- Coordinate with brand teams to ensure promotional messages and standard programs to maximize portfolio value across key accounts/private hospital
- Monitor performance and building training roadmap for capability building
- Leverage resources su