Lead Marketing Specialist

india, Tamil Nadu, Coimbatore

Full–time

Posted on: 4 days ago

Job Title: Lead Generation Specialist Experience: 2+ Years

About the Role
We are looking for a highly driven Lead Generation Executive to join our growing product-based organization. This role is ideal for someone who thrives in cold calling, multi-channel outreach, and international market engagement, and enjoys building a strong sales pipeline across global regions.

What You’ll Do
Generate and qualify leads through cold calling, emails, LinkedIn outreach, inbound follow-ups, and partner channels
Engage with prospects across US, UK, Middle East, and APAC markets
Conduct high-volume outbound calls to decision-makers and key stakeholders
Identify customer pain points and pitch compelling product value propositions
Schedule product demos and sales meetings for the sales team
Qualify inbound and outbound leads (MQL/SQL) before handoff to sales
Own lead databases and ensure accurate updates in the CRM
Track and report lead metrics, conversion rates, and campaign performance
Collaborate with sales and marketing teams to improve lead conversion
Research target accounts and identify new business opportunities
Identify, onboard, and nurture channel partners (resellers, system integrators, referral partners)
Ensure compliance with regional data privacy and communication standards
Consistently meet or exceed lead generation targets

What We’re Looking For
  • 2+ years of experience in Lead Generation / Inside Sales / Demand Generation
  • Strong cold calling experience (mandatory)
  • Exposure to international markets (US, UK, Middle East, APAC)
  • Excellent communication and relationship-building skills
  • Hands-on experience with CRM tools (HubSpot, Salesforce, Zoho, etc.)
  • Familiarity with LinkedIn Sales Navigator, email outreach tools, and lead databases
  • Self-motivated, target-driven, and able to work independently

Nice to Have
Experience in SaaS or B2B product companies
Channel partner hunting, onboarding, and nurturing experience
Exposure to enterprise or mid-market sales cycles
Experience with AI/ML, OCR, or Chatbot platforms
Knowledge of sales automation and prospecting tools