Company: NK Herbal

Location: Andheri West (Mumbai)

Experience: 4–6 Years

About NK Herbal

NK Herbal is a premium Ayurvedic wellness brand bridging the gap between ancient herbal wisdom and modern health needs. We offer high-quality, FSSAI-certified formulations through our dedicated DTC platform and leading marketplaces like Amazon, Tata1mg, and Healthmug.

Core Responsibilities1. Amazon Advertising & Profitability (AMS)

• Campaign Management: Full ownership of Amazon Sponsored Ads (Products, Brands, and Display).
• Budget Optimization: Effectively handle the allocated monthly advertising budget, ensuring zero wastage and strategic scaling.
• ROAS & Efficiency: Drive higher Return on Ad Spend (ROAS) by optimizing keyword bidding, negative targeting, and placement multipliers.
• Brand Profitability: Balance the "ACOS vs. TACOS" equation to ensure marketplace sales remain profitable after all platform fees and marketing costs.

2. Full-Funnel Performance Marketing (Meta & Google)

• Meta Ads: Execute conversion-focused campaigns on Facebook and Instagram to drive high-quality traffic to the NK Herbal DTC website.
• Google Ads: Manage Google Search, Shopping, and Performance Max (PMax) campaigns.
• Retargeting: Implement robust retargeting funnels to convert website visitors into loyal customers and increase Life Time Value (LTV).

3. Marketplace Operations (Tata1mg & Healthmug)

• Account Health: Maintain a "Gold Standard" account health score and ensure 100% compliance with platform-specific healthcare regulations.
• Cataloging: Oversee listing, SEO optimization, and A+ content to rank for high-intent Ayurvedic and wellness keywords.
• Platform Relations: Coordinate with Category Managers at Tata1mg and Healthmug for organic visibility, lightning deals, and seasonal health event participation.

4. Data, Analytics & Inventory

• Reporting: Create weekly "Performance Dashboards" tracking spend, revenue, and contribution margin across all channels.
• Inventory Planning: Coordinate with the production team to ensure high-velocity SKUs are always in stock, especially during high-spend ad periods.
• Reconciliation: Monitor marketplace payments and returns to ensure financial accuracy and minimize leakages.

Required Skills & Qualifications

• Amazon Expert: Deep hands-on experience with Amazon Seller Central and Amazon Advertising Console.
• Performance Stack: Proven track record in managing Meta Ads Manager and Google Ads specifically for E-commerce brands.
• Technical Proficiency: Experience with Shopify, Google Analytics (GA4), and Google Merchant Center.
• Mathematical Mindset: Strong proficiency in Excel to calculate CAC, LTV, and Net Margins.
• Industry Knowledge: Deep understanding of the Nutraceutical/Ayurvedic category and its specific advertising constraints.

What We Offer

• A leadership role with direct ownership of the brand's digital P&L.
• A fast-paced, data-driven environment where strategic results are rewarded.
• Competitive compensation and performance-linked incentives.

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹45,000.00 per month

Experience:

• E-Commerce (Amazon): 4 years (Preferred)
• Digital Marketing (Google & Meta Ads): 3 years (Preferred)

Work Location: In person