Job Description

Job Description

Strategic Leadership

Act as the CMT (Communications, Media and Technology) industry marketing advisor to EMEA business and marketing stakeholders.

Define and prioritize marketing strategies aligned with vertical growth objectives.

Lead the development and execution of integrated marketing plans and client campaigns.

Campaign Execution & Enablement

Design and execute multi-geo multi-channel awareness and lead generation campaigns.

Develop persona profiles and client segmentation strategies.

Create and activate client journeys through research, messaging and validation

Support regional Field Marketing team in effective local activation of integrated campaign.

Establish and track KPIs to measure campaign effectiveness and ROI.

Partnerships & Collaboration

Design joint marketing initiatives with CMT technology alliance partners.

Collaborate across the Marketing ecosystem Corporate, Thought Leadership and Regional Field Marketing for right inputs and best outcomes

Industry & Marketing Expertise

Deep understanding of business and technology trends in CMT industry.

10+ years of experience in B2B marketing, preferably in technology services.

Strong experience in using digital channels and platforms for awareness and demand gen activities.

Proven success in integrated marketing strategies that deliver measurable outcomes.

Experience of working in / with Partner ecosystem for marketing initiatives is an advantage, not mandatory.

This position reports to the Senior Director and Head of Industry Marketing in EMEA and requires close collaboration with EMEA Field Marketing teams.

Have skill set in

B2B marketing

Marketing ecosystem

Marketing strategies

Campaign effective

Skills Required

RoleIndustry Marketing Lead CMT Head

Industry TypePharmaceuticals

Functional AreaPharmaceutical

Required Education Bachelor

Employment TypeFull Time, Permanent

Key Skills

• B2B MARKETING
• MARKETING ECOSYSTEM

Other Information

Job CodeGO/JC/1454/2025

Recruiter NameSangeetha Tamil