Job Description Key Responsibilities Strategy, Planning, and Enablement • Develop and implement a global Business Media strategy (including social media, SEO, GEO) aligned with communication and marketing goals • Align and coordinate business media activities across central, business, and country units • Act as an internal enabler, supporting BUs/SUs with social media and SEO best practices • Monitor trends and updates on platforms and technologies (e.g., LinkedIn, AI, GEO) • Support campaign planning for trade fairs, including managing content calendars and planning tools Content Management and Publishing • Manage and oversee content creation and publishing from internal stakeholders across relevant platforms (LinkedIn, Instagram, YouTube, X, etc.) • Coordinate the phase-out of Percolate and introduction of a new publishing tool • Ensure content quality, brand consistency, and regulatory compliance Community Engagement and Brand Reputation • Monitor interactions and support community management in collaboration with Bosch SO • Serve as the point of contact for business media-related issues, including crisis response, copyright matters, and internal social media behavior • Manage Bosch Rexroth's Google Business Profile Analytics and Performance Measurement • Track performance and develop reports using tools such as Power BI • Define KPIs, set benchmarks, and optimize strategies based on data insights • Conduct annual reviews to ensure proper access and compliance on social platforms Collaboration, Governance, and Training • Organize and lead monthly business media community calls for BUs, SUs, and relevant stakeholders • Provide training on business media usage, SEO, and AI-supported workflows • Coordinate with compliance, legal, and IT security (e.g., embargo topics in cooperation with DC/FTO) • Support audits and reviews for business media activities across the organization AI Integration and Workflow Automation • Drive the integration of Agentic AI workflows using tools such as n8n or Make.com • Explore the potential of GEO (Generative Engine Optimization) to improve visibility in AI-driven search environments • Advance the use of AI in content generation, optimization, and process automation Qualifications • MBA (Marking) with Graduation in Engineering is preferred • Proven experience in social media and SEO management, ideally in a B2B or corporate context • Deep understanding of digital platforms, SEO, GEO, and AI technologies • Familiarity with tools like Power BI, Percolate (or similar content planning tools) • Knowledge of automation tools such as n8n or Make.comis a plus • Strong communication skills in English additional languages (particularly German) are a benefit • Strategic thinker with a proactive and collaborative working style Additional Information