Job Description – High End Specialist

Primary Purpose of the Role

Responsible for introducing new brands in the market and achieving Sales, Revenue, Distribution, and market

share targets through improved sales force effectiveness, capitalization of new opportunities, and providing

effective support for the implementation of marketing activities for High-End On-Premises channels.

Key Tasks & Accountabilities

• Plan and forecast sales and market share targets for the defined region on an annual, 3 months

rolling, and monthly basis


• Delivery of specific brand distribution and Innovation targets across the consumer and distribution

point of contact


• Develop and manage sales discounts effectively to achieve sales and market share targets, ensure

timely settlement of discounts, and adherence to discount budgets


• Manage the operational relationship with High-End distributors/service providers within the states

and handled


• Responsible for managing key regulatory issues and establishing strong connections with local

government and other stakeholders which can be leveraged in managing the regulatory environment


• Plan and support the implementation of all marketing initiatives in the trade. Responsible for planning

any company’s asset allocation and ensuring the assets are in place as per the approved plan


• Develop and maximize utilization of the sales operations budget including monitoring trade spends,

travel expenses, scheme spending, etc.


• Develop new markets to achieve growth and penetration targets

Required Knowledge, Skills & Attributes

Education & Experience


• Graduation (any degree) with 3-6 years of experience


• Ideal – Post Graduation or Diploma/Degree in Communication/Public Relations/Hotel Management or

MBA in Sales/Marketing with 2-5 years’ experience


• Experience in Sales/Key Accounts/Institutionalized/Modern Trade Sales in the Alco Bev industry will

be preferred

Skills & Knowledge


• Excellent communication, presentation, and negotiation skills


• Focused, detailed, and disciplined approach to tasks

Personal Attributes


• High energy


• Solution-oriented and positive attitude


• Exceptional customer orientation


• Fast-mover, quick to adapt


• Flexibility and resilience in a fast-moving environment


• Integrity and professionalism

Quench your thirst for success. Come, accept the challenge!