About this role

What we're looking for?

We need a Head of Marketing with 5+ years of experience in marketing, especially in content creation and strategy, who has a strong background in building and successfully executing marketing campaigns from ideation to optimization. You should be comfortable defining and scaling marketing efforts from the ground up in a high-growth B2B SaaS startup environment, with a strong focus on driving awareness and lead generation. Bonus points if you have AI-related domain experience and are willing to be hands-on.

What you'll do:

• Develop and execute a comprehensive marketing strategy across brand, content, digital, and product marketing.

• Build out our marketing funnel, with a strong focus on driving awareness and lead generation for our B2B SaaS product.

• Own positioning and messaging across channels, translating complex technical concepts into compelling narratives.

• Partner with sales and customer success to develop collateral, case studies, and campaigns that accelerate the buyer journey.

• Launch and manage demand generation campaigns (paid, organic, events, outbound sequences, etc.).

• Lead content strategy and execution, including blog posts, newsletters, webinars, and customer stories.

• Track and report on key marketing metrics and use data to optimize performance, with a KPI of qualified pipeline.

Seniority

• 3+ years of experience in marketing,​ with a strong background in content creation and strategy.​ Should have 2+ years of marketing experience specifically at B2B SaaS companies.​ Willing to take a risk on less experience if the candidate is exceptional and from a top school.​

Work experience

• Strong demand gen experience

• Demonstrated exp tied to a pipeline goal / revenue target

• Has worked at a B2B startup with <​50 employees OR was among first 5 marketing hires at a company

• Demonstrates promotions or increased responsibilities within 18 months at previous roles

• Has created marketing content AND developed go-​to-​market strategies (not just execution)

• First/second marketing hire at a high-​growth B2B SaaS startup.​

Education

• Graduated from a top-​tier university (T20)