Job Description Head of Content & Brand CommunicationAbout Surma Surma started with the vision of making good designs accessible in July 2024. We cater to modern women who are aspirational and looking for elevated everyday wear.We have grown rapidly and received tremendous love from our early customers. At Surma, the consumer sits at the heart of every decision, and we constantly strive to improve customer experience at every touchpoint.We are now entering a new phase of scale where a sharp, consistent brand voice and high-quality content will define how Surma shows up in the world.Who This Role Is ForWe are looking for a creative leader who thinks in stories and executes with discipline.This is not a purely creative role it sits at the intersection of brand vision, content strategy, and commercial outcomes. You understand fashion deeply, have a strong aesthetic sensibility, and know how to translate brand identity into content that converts and connects.You should be:A strong creative director with a clear point of view on brand and storytellingDeeply familiar with the fashion and lifestyle content landscapeEqually comfortable building strategy and rolling up your sleeves to executeSkilled at managing and inspiring a creative teamOutcome-oriented you understand that great content drives real business resultsOur Work CultureAt Surma, we execute fast. We value speed, clarity, experimentation, and accountability.You will work directly with the founders in a flat structure where creative decisions are taken seriously and brand is treated as a genuine business lever.This is a high-ownership role where creative quality and commercial impact go hand in hand.Role Mandate: Define Surma's Creative Identity and Scale ItYou will own how Surma looks, sounds, and feels across every channel and every customer touchpoint. From campaign conceptualization to daily content execution, you will be the creative engine behind the brand.Key Responsibilities1. Brand Strategy and Creative DirectionDefine and evolve Surma's visual identity, tone of voice, and brand narrativeBuild a consistent creative language that reflects our positioning elevated, accessible, modernEnsure brand coherence across all platforms, formats, and communication typesTranslate seasonal themes and business priorities into compelling creative concepts2. Content Planning and Execution Across TouchpointsOwn the content calendar and drive end-to-end execution across:Instagram (feed, reels, stories)PinterestWebsite (editorial, banners, landing pages)Email and WhatsApp campaignsPackaging and offline touchpointsDevelop content formats that perform both aesthetically and algorithmicallyBalance brand-building content with conversion-driven communication3. Team Leadership and Creative ManagementLead and manage the in-house content team including videographers, video editors, photographers, and stylistsBuild a high-output creative workflow with clear briefs, timelines, and quality standardsProvide creative direction on shoots from concept and mood board to final outputIdentify and manage external creative partners, freelancers, and agencies as needed4. Fashion and Product StorytellingBring deep fashion category understanding to how products are styled, shot, and narratedCreate content that helps customers understand the design language, quality, and wear occasionsDevelop series, editorials, and campaigns that build affinity beyond individual products5. Performance-Integrated Content StrategyWork closely with the Performance Marketing team to align creatives with paid acquisition goalsBuild a structured content testing framework formats, hooks, narratives, CTAsUse engagement data and performance signals to sharpen creative decisionsEnsure content assets are optimized for both organic reach and paid deployment6. Community and Cultural RelevanceMonitor trends in fashion, culture, and content to keep Surma creatively currentIdentify collaboration and creator partnership opportunities that strengthen brand positioningBuild Surma's presence as a brand with a genuine aesthetic point of viewSkills and Requirements712 years of experience in content, brand, or creative roles preferably in fashion, lifestyle, or D2CStrong portfolio demonstrating brand-building work and visual storytellingProven experience managing creative teams and production workflowsDeep understanding of Instagram, Pinterest, and email as content channelsFamiliarity with fashion styling, shoot production, and visual directionAbility to write sharp briefs and communicate creative vision clearlyComfort working with data to inform and iterate on creative decisionsHands-on, high-ownership approach with strong attention to detailWhat Success Looks LikeA sharp, consistent brand identity that is immediately recognizableHigh-quality content shipped at pace, without sacrificing aesthetic standardsStrong organic growth driven by content that resonates with our customerA structured, scalable creative operation with clear processes and accountabilityContent assets that meaningfully support paid marketing performanceWhy This Role Is CompellingDirect influence over how a fast-growing fashion brand presents itself to the worldFounder-level access and genuine creative ownershipOpportunity to build the brand playbook from scratchWork at the intersection of creativity and commerceHigh-performance environment that values craft and execution equallyIf interested, please reach out to ankur@surma.in