Principal Accountabilities & Responsibilities

Marketing Strategy & Demand Generation

• Develop and execute the overall marketing and growth strategy aligned with business objectives.
• Lead annual and quarterly campaign planning across programs.
• Identify target segments, demand drivers, and customer acquisition strategies.
• Own and deliver qualified lead generation targets for programs.
• Design and execute multi-channel campaigns across digital, search, social, content, and partnerships.
• Optimize marketing funnels & collaborate closely with admissions teams to improve lead conversion rates.

Full-Stack Digital Marketing

• Lead the execution of integrated digital marketing initiatives including:
• Performance marketing (Google, Meta, LinkedIn)
• SEO and content marketing
• Marketing automation and CRM
• Website conversion optimization
• Data analytics and marketing dashboards
• Continuously optimize campaign ROI and customer acquisition cost

Marketing Analytics & Automation

• Establish robust marketing analytics and reporting frameworks.
• Monitor campaign performance, lead quality, and ROI metrics.
• Identify and implement AI-powered marketing tools to improve campaign performance and productivity.

Brand Strategy and PR

• Build and strengthen the organization’s brand identity and positioning in the education and skilling ecosystem.
• Drive thought leadership positioning through insights, industry narratives, and leadership visibility.
• Ensure brand consistency across campaigns, product marketing, and partner communication.
• Develop and execute the organization’s PR and media strategy thru agencies

Qualification and Personal Profile

• B.E./ B. Tech, MBA from top institutions
• 12–18 years of experience in marketing, growth, or demand generation roles.
• Strong background in digital-first marketing environments.
• Prior experience in Higher Education, EdTech, SaaS, or consumer internet businessespreferred.

Other Skill and Ability Requirements

• Managing people: Lead marketing and analytics team - managers and senior managers
• Internal stakeholder management: Work closely with leadership team of sales, finance and tech.