Company Description

Techeon IT, headquartered in Latur, is a company rooted in innovation and committed to driving business success through technological excellence. With expertise in Data Analytics, Web Development, Digital Marketing, Maintenance, and Support, we provide tailored solutions to address current challenges and prepare businesses for future opportunities. Our mission is to empower businesses with sustainable growth, leveraging cutting-edge technology. At Techeon IT, we embrace collaboration and prioritize delivering unmatched service to shape the future of technology and business.

Role Description

Techeon IT Services Pvt. Ltd. is looking for strategic thinkers and growth-oriented professionals to join us as Go-To-Market (GTM) Strategists.

This role is ideal for professionals who understand how technology and digital marketing solutions create business impact and can design market strategies that drive both company growth and client success.

As a GTM Strategist, you will work closely with leadership, marketing, sales, and product teams to identify market opportunities, build positioning strategies, and execute scalable growth plans.

Open Positions: 2

Experience: 3–6 Years

Industry: IT Consulting Services

Location: Remote Cum Hybrid- Latur MH

Role Overview:

The GTM Strategist will be responsible for designing and executing market entry strategies, customer acquisition strategies, and competitive positioning for our services and client solutions.

The ideal candidate must have strong strategic thinking, market research capabilities, and hands-on experience with modern marketing and analytics tools.

Key Responsibilites:

Market Research & Opportunity Identification:

• Conduct market research to identify target industries, customer segments, and growth opportunities
• Analyze competitor positioning, pricing strategies, and service offerings
• Identify market gaps where Techeon IT can create differentiation

Go To Market Strategy Development:

• Develop end-to-end GTM strategies for new services, offerings, and solutions
• Define target audience, messaging, value proposition, and positioning
• Design market entry and expansion strategies for domestic and international markets

Growth & Demand Generation:

• Collaborate with marketing and sales teams to create customer acquisition strategies
• Design lead generation funnels and conversion optimization strategies
• Identify new growth channels including partnerships, ABM, and outbound strategies

Client Growth Strategy:

• Work closely with clients to understand their business goals and market positioning
• Provide strategic recommendations for growth through digital marketing and technology solutions
• Build scalable strategies that drive client success and long-term partnerships

Performance Tracking & Optimization:

• Track performance using growth metrics, funnel analytics, and campaign data
• Optimize strategies using data-driven insights and experimentation frameworks
• Present growth reports and strategic recommendations to leadership

Required Skills:

Strong strategic and analytical thinking

Deep understanding of digital marketing, SaaS, or IT services markets

Experience in growth strategy, market entry strategy, or product marketing

Strong communication and presentation skills

Ability to translate market insights into actionable business strategy

Tools & Platfrom Knowledge:

Candidates should have hands-on experience with tools such as:

• Market Research: SEMrush, Ahrefs, SimilarWeb, Google Trends
• Analytics: Google Analytics (GA4), Looker Studio, Power BI
• CRM & Automation: HubSpot, Zoho, Salesforce
• Campaign Tools: LinkedIn Ads, Google Ads, Meta Ads
• Project Management: Asana, Jira, Trello
• Data Analysis: Advanced Excel / Data Visualization Tools

Ideal Candidate:

• Strategic thinker with a growth mindset
• Comfortable working in startup environments
• Able to connect market strategy with revenue growth
• Strong understanding of customer journeys and digital funnels
• Passionate about scaling businesses and creating market impact

Why Join Techeon IT:

Work directly with leadership on growth strategies

Opportunity to shape market expansion strategies

Exposure to domestic and international markets

High-impact role in a growing startup ecosystem

Website: https://techeonit.ai/