GRAPHIC DESIGNER & ILLUSTRATOR & VISUAL DESIGNER

Company Description

Soul & Scents is a modern home fragrance brand dedicated to creating products that foster calm, warmth, and intention in everyday spaces. Our in-house crafted collection includes reed diffusers, fragrance oils, scented sachets, and gift sets, designed with balanced aromas, clean ingredients, and elegant packaging. We collaborate with corporate gifting companies, export buyers globally, and partners seeking ready-to-ship scent-based solutions. Our products are widely available on platforms like Amazon, Zepto, Blinkit, BigBasket, Myntra, and Pepperfry. At Soul & Scents, our passion is crafting products "Made for India. Meant for the world."

Role Description

We’re looking for a Senior Designer & Illustrator who can own end-to-end visual design across brand, packaging, and digital—someone with strong taste, sharp execution, and the ability to translate concepts into market-ready creatives. You’ll lead the visual direction, build scalable design systems, and create illustration-led assets that make our products and campaigns instantly recognizable.

WHAT YOU'LL DO:

Brand & Visual Direction

Own and maintain the brand’s visual language across packaging, website, social, and marketplace creatives.

Build and manage brand guidelines: typography, color, layout rules, icon/illustration style, and asset libraries.

Ensure consistency across every touchpoint while keeping the design fresh and modern.

Packaging Design (Core)

Design packaging for product launches: labels, cartons, sleeves, inserts, master cartons, gifting boxes, and export-ready packs.

Prepare print-ready artwork with correct dielines, barcodes, regulatory panels, and production specs.

Coordinate with vendors/printers for sampling, proofs, finishes, and on-ground troubleshooting.

Illustration & Artwork

Create original illustrations (vector + hand-drawn styles) for packaging, campaigns, and brand storytelling.

Develop repeat patterns, motifs, icons, and seasonal artwork for special drops and gifting.

Digital Design

Create high-converting creatives for Amazon/marketplaces: image stacks, banners, A+ modules, brand store assets.

Design performance creatives for Meta/Google ads: static + story formats with a strong conversion mindset.

Support website visuals: homepage banners, collection tiles, and campaign landing page assets.

Team & Collaboration

Work closely with founders, designe, marketing, product development, and production teams.

Guide junior designers when required: reviews, standards, and faster execution.

Manage timelines and deliverables across multiple projects without compromising quality.

Qualifications

Strong skills in Graphic Design, Typography, and Digital Illustration

Proficiency with design software such as Adobe Illustrator, Photoshop, Corel draw and InDesign

Experience in Branding, Packaging Design, and Digital Marketing Graphics

An eye for detail and expertise in Layout Composition, Color Theory, and Style Consistency

Strong portfolio showcasing creative design and illustration projects, preferably for premium or lifestyle brands

Ability to collaborate with diverse teams and communicate design ideas effectively

Bachelor’s degree in Graphic Design, Visual Arts, or a related field is preferred

Familiarity with the home fragrance or lifestyle industry is a plus

What You'll get:

High-ownership role with real impact on product launches and brand growth.

Direct access to founders and fast decision-making.

A brand where design is treated as a growth lever, not an afterthought.

Job Type: Full-time

Pay: ₹30,000.00 - ₹65,000.00 per hour

Application Question(s):

• Are you ready to commute to Borivali East, Mumbai for the job?

Experience:

• Graphic design: 3 years (Required)

License/Certification:

• & strong skills in Graphic designing? (Required)
• & strong skills in Illustruation? (Required)

Location:

• Mumbai, Maharashtra (Required)

Work Location: In person