Summary

A creative professional responsible for designing visually compelling graphics and producing engaging video content that aligns with brand identity and marketing goals. This role combines design aesthetics with storytelling to support digital marketing, social media, advertising, and brand communication initiatives.

Key Responsibilities

1. Graphic Design

• Create high-quality creatives for social media, ads, websites, emailers, and presentations
• Maintain brand consistency across all visual assets
• Design marketing collateral such as brochures, banners, and infographics
• Collaborate with marketing and content teams to translate ideas into visuals

2. Video Editing

• Edit short-form and long-form videos for social media, YouTube, ads, and internal use
• Add motion graphics, transitions, subtitles, and sound effects
• Optimize videos for different platforms (LinkedIn, Instagram, YouTube, etc.)
• Ensure fast turnaround for time-sensitive content

3. Content Collaboration

• Work closely with content strategists and marketing team to align visuals with messaging
• Participate in brainstorming for campaigns, reels, and video concepts
• Suggest creative ideas to improve engagement and performance

4. Brand & Quality Control

• Ensure all designs and videos meet quality standards and brand guidelines
• Stay updated with design trends, video formats, and platform algorithms

Qualifications & Skills

Education & Experience

• Bachelor’s degree in Graphic Design, Multimedia, or related field (preferred)
• 1–4+ years of experience in graphic design and video editing

Technical Skills

• Proficiency in tools like Adobe Photoshop, Illustrator, Premiere Pro, After Effects
• Experience with Canva, CapCut, or similar tools is a plus
• Understanding of motion graphics and basic animation

Creative Skills

• Strong sense of design, typography, color, and layout
• Ability to tell a story through visuals and videos
• Attention to detail and aesthetics

Soft Skills

• Strong communication and collaboration skills
• Ability to manage multiple projects and meet deadlines
• Proactive mindset with a problem-solving approach