Google & Meta Performance Strategist

Full–time

Posted on: a month ago

We’re building Hitea , a premium instant green tea brand under Lohia Foods & Beverages .

We’re looking for a hands-on performance marketer who knows how to scale profitable revenue using Google Ads and Meta Ads — not just drive traffic.

This is a fractional, execution-first role for someone who has actually scaled D2C brands , not just managed dashboards.

What you’ll own (next 180 days):

✅ Google Search, Performance Max & YouTube Ads

✅ Meta Ads (Instagram + Facebook)

✅ Funnel strategy: awareness → conversion → retargeting

✅ ROAS, CAC & contribution margin ownership

✅ Creative testing framework (hooks, formats, angles)

What you’ll work on
  • Account & funnel audit (Google + Meta)
  • Keyword & intent-based Search strategy
  • Meta creative & audience testing roadmap
  • Scaling logic: when to push, pause, or pivot
  • Landing page & conversion optimization inputs
  • Weekly reporting & founder reviews

  • Ideal background
  • 5–10+ years in performance marketing

  • Scaled ₹50L–₹1Cr+ monthly ad spends profitably
  • Strong D2C / FMCG / Beverage / Wellness experience
  • Knows unit economics , not vanity metrics
  • Operator mindset — not an agency pitch role

  • Engagement details
  • Initial 6 months (extendable)
  • Outcome-driven, founder-facing
  • Compensation aligned to experience + impact

  • How to apply

    📩 DM me with:

    1️⃣ Brands you’ve scaled

    2️⃣ Channels you personally handled (Google / Meta)

    3️⃣ Monthly fee & availability

    If you love numbers, creative testing, and profitable scale — let’s talk.
  • — Sahil