Job Title: Google Ads & Meta Ads Specialist

Company: Entrustech Digital

Location: Remote

Employment Type: Full-Time / Contract

About Entrustech Digital

Entrustech Digital is a results-driven digital marketing and technology company that helps businesses grow through data-driven marketing, strategic advertising, and advanced digital solutions. We work with clients across industries including professional services, real estate, healthcare, franchises, and local businesses to help them generate leads, build brand awareness, and scale revenue through effective digital campaigns.

We are looking for a Google Ads & Meta Ads Specialist who can manage advertising campaigns end-to-end — from strategy and research to execution, optimization, and reporting.

Role Overview

The Google Ads & Meta Ads Specialist will be responsible for planning, launching, managing, and optimizing paid advertising campaigns across Google Ads and Meta platforms (Facebook & Instagram).

The ideal candidate should be comfortable handling the entire campaign lifecycle , including audience research, keyword strategy, creative development, campaign setup, performance optimization, and analytics.

This role requires someone who is both analytical and creative , capable of translating marketing goals into measurable ad performance.

Key Responsibilities

Campaign Strategy & Planning

• Develop advertising strategies based on client goals (lead generation, brand awareness, conversions, traffic)
• Conduct audience research and competitor analysis
• Create campaign structures and budget allocation strategies
• Plan multi-channel paid media campaigns across Google and Meta platforms

Google Ads Management

• Manage campaigns across:
• Search Ads
• Display Ads
• Performance Max
• YouTube Ads
• Local & Shopping campaigns (when applicable)
• Conduct keyword research and build keyword targeting strategies
• Write compelling ad copy and test multiple variations
• Optimize campaigns using bidding strategies, audience signals, and conversion data

Meta Ads Management

• Plan and manage campaigns across Facebook and Instagram
• Create audience targeting strategies using:
• Custom audiences
• Lookalike audiences
• Interest-based targeting
• Manage campaign objectives such as lead generation, conversions, traffic, and engagement
• Optimize campaign performance through A/B testing

Creative Development

• Work with design and marketing teams to develop high-performing ad creatives
• Create ad briefs for images, videos, and landing page assets
• Test different creative formats including:
• Static ads
• Carousel ads
• Video ads
• Reels and Stories

Campaign Optimization

• Monitor daily campaign performance
• Optimize budgets, bidding strategies, targeting, and creative assets
• Improve CTR, conversion rates, and reduce cost per acquisition
• Implement A/B testing strategies

Tracking & Analytics

• Set up and manage conversion tracking
• Configure Google Tag Manager, Meta Pixel, and event tracking
• Monitor campaign performance and provide insights
• Generate regular performance reports for clients

Required Experience

• 3+ years of experience managing Google Ads campaigns
• 3+ years of experience running Meta (Facebook & Instagram) Ads
• Proven experience managing campaigns with measurable ROI
• Experience managing lead generation and conversion campaigns
• Strong understanding of digital marketing funnels
• Experience running multi-channel paid media strategies

Required Skills

• Keyword research and campaign structuring
• Paid media strategy development
• Conversion optimization
• Audience segmentation and targeting
• Budget management and bid optimization
• Data analysis and reporting
• Creative testing and optimization

Required Tools & Platforms

Candidates should be comfortable working with the following tools:

Advertising Platforms

• Google Ads
• Meta Ads Manager (Facebook & Instagram)

Analytics & Tracking

• Google Analytics (GA4)
• Google Tag Manager
• Meta Pixel
• Conversion API (CAPI)

Research & Optimization Tools

• Google Keyword Planner
• SEMrush / Ahrefs
• Google Trends
• Meta Audience Insights

Creative & Design Tools

• Canva
• Adobe Creative Suite (preferred)
• Video editing tools for ad creatives

Reporting & Management Tools

• Google Looker Studio
• Google Sheets / Excel
• Project management tools (Asana, Trello, ClickUp, or similar)

Preferred Qualifications

• Google Ads Certification
• Meta Blueprint Certification
• Experience with local business lead generation campaigns
• Experience managing $10K+ monthly ad spend
• Experience with landing page optimization
• Understanding of A/B testing frameworks

What We’re Looking For

• Data-driven marketer who understands performance metrics
• Creative thinker who can develop high-performing ad campaigns
• Strong communication skills for working with clients and internal teams
• Ability to manage multiple campaigns and clients simultaneously
• Passion for staying updated with advertising platform changes and new strategies

How to Apply

Please apply with:

• Resume
• Portfolio or examples of campaigns managed
• Brief description of campaign results you have achieved (CPL, ROAS, conversions, etc.)
• Certifications (Google Ads / Meta)

Join Entrustech Digital and help businesses grow through powerful, data-driven advertising campaigns.