Marketing Manager - Global Fashion Brand Launch

Job Title: Marketing Manager - Global Fashion Brand Launch

Company: Pinkcity Jewelhouse Pvt. Ltd.

Reports to: Head of New Ventures

About Pinkcity Jewelhouse

For over four decades, Pinkcity Jewelhouse has been a global leader in jewelry

manufacturing, trusted by the world's most iconic brands for our commitment to

craftsmanship, quality, and innovation. Headquartered in Jaipur, our state-of-the-art

facilities and vertically integrated operations have set the standard for excellence. We are

now embarking on our most exciting chapter yet: a strategic partnership to launch a

legendary global fashion brand in the Indian market. This is a ground-floor opportunity to

build a category-defining business within a stable, world-class organization.

The Opportunity: The Role

We are seeking a dynamic, creative, and results-driven Marketing Manager to lead the goto-

market strategy for this landmark initiative. You will be the brand's chief storyteller and

architect of its launch in India, responsible for translating a rich, 80-year global heritage

into a narrative that captivates the modern Indian consumer.

This is not a typical marketing role. You will be a founding member of a new business unit,

blending the agility of a startup with the resources of a global powerhouse. You will build

the brand from the ground up, from defining its digital voice to creating unforgettable

consumer experiences. If you are a passionate marketer who thrives on building brands

that people love and talk about, this is your moment.

What You Will Do: Key Responsibilities

The Marketing Manager will be the central pillar of our brand launch, owning the 360-

degree marketing strategy. Your key role is to create desire, build community, and drive

growth.

• Brand Strategy & Go-to-Market: Develop and execute the comprehensive launch

strategy, including brand positioning, consumer segmentation, and budget allocation

to achieve aggressive growth targets.


• Digital & Social Media Leadership: Own the brand’s digital ecosystem, with a

primary focus on building a powerful, aspirational presence on Instagram. Develop a

content strategy that is editorial, trend-led, and highly engaging.


• PR & Influencer Marketing: Cultivate relationships with key media, editors, and a

curated network of influencers (fashion, beauty, lifestyle) to build brand credibility and

cultural relevance. Drive the narrative that positions us as India's new fashion jewelry

authority.


• Campaign Management: Lead the planning and execution of seasonal product "drops"

aligned with the global fashion calendar, creating urgency and driving repeat purchases

through integrated campaigns.


• Consumer Experience: Obsess over the customer journey, from the "unboxing

experience" to in-store activations. Ensure every touchpoint reflects the brand's

premium, Parisian-inspired DNA.


• Performance Marketing: Oversee paid media strategies (social, search, display) to

drive traffic, conversion, and customer acquisition, while maintaining a strong brandfirst

approach.


• Cross-Functional Collaboration: Work seamlessly with our design, product, and sales

teams to ensure the brand's story is consistently told across all channels.

Who You Are: The Ideal Candidate

We are looking for a candidate who lives and breathes fashion and culture, with a proven

track record of building buzzworthy brands.


• Experience: 5-8 years of progressive marketing communications (MarCom) experience

in fashion, cosmetics, beauty, or premium consumer lifestyle brands.


• Proven Launcher: You have a demonstrable track record of successfully launching new

brands or major product lines in the Indian market.


• Digital Native: You are an expert in Instagram-first brand building, content creation,

and influencer marketing. You know how to create a feed that people want to follow.


• Master Storyteller: You can craft compelling narratives that connect with consumers

on an emotional level. You have an exceptional eye for visual aesthetics and a strong

point of view on what makes a brand cool.


• Strategic & Scrappy: You can think big-picture and develop a long-term strategy, but

you aren't afraid to roll up your sleeves and execute with an entrepreneurial mindset.


• Data-Informed: You use data and consumer insights to make smart decisions but trust

your creative instincts to build the brand.


• Educational Background: Bachelor's or Master's degree in Marketing,

Communications, or a related field.

Why You Should Join Us


• Build a Legacy: This is a rare opportunity to be at the forefront of launching a globally

renowned fashion brand in one of the world's most exciting markets.


• High Impact: As a key leader in a new venture, your work will directly shape the brand's

trajectory and success.


• Global Exposure: Collaborate with international brand partners while leveraging the

deep manufacturing expertise of Pinkcity Jewelhouse.


• Entrepreneurial Culture: Enjoy the autonomy and agility of a startup, backed by the

stability and resources of an industry leader.


• Career Growth: This high-visibility role offers a fast-track career path within our

expanding retail division.

Location: Jaipur Rajasthan

Job Type: Onsite

Only candidates who are ready to join immediately should apply.