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Game Data Analyst (Junior - Senior) - Onsite Thailand

Full–time

Posted on: 6 days ago

Position Summary
  • The Senior Game Data Analyst is responsible for analyzing game performance and player behavior to generate insights

    • that directly improve gameplay, retention, monetization, and live operations.
  • This role acts as a key analytical partner to Game Directors, Product Managers, and Live Ops teams, translating data into

    • clear, actionable recommendations.
  • The Senior Game Data Analyst is expected to go beyond reporting and play an active role in decision-making, experimentation, and game optimization.

    • Mission & Objectives
  • Drive data-informed decisions across game design, live ops, and monetization.
  • Identify opportunities to improve player experience and business performance through analytics.
  • Set a high bar for insight quality and analytical rigor within the game analytics team.

    • Scope of Responsibility

    The Senior Game Data Analyst owns analytics across:
  • Gameplay & Player Behavior Analysis
  • Retention, Engagement & Cohort Analysis
  • Monetization & Economy Performance
  • Live Ops & Event Performance
  • Experimentation & A/B Testing

    • Key Responsibilities

    Game Performance & Player Behavior Analysis
  • Analyze player behavior across core loops, levels, and features.
  • Identify friction points, drop-offs, and engagement drivers.
  • Translate gameplay data into actionable insights for game design improvements.

    • Retention, Monetization & Live Ops Analytics
  • Monitor and analyze retention, churn, ARPU, ARPPU, and conversion funnels.
  • Evaluate the performance of in-game events, promotions, and live ops activities.
  • Support optimization of game economy and monetization strategies.

    • Experimentation & Decision Support
  • Design and analyze A/B tests and experiments for game features and live ops.
  • Define success metrics and interpret experiment results accurately.
  • Provide clear recommendations based on experimental evidence.

    • Insight Communication & Stakeholder Collaboration
  • Present insights and recommendations to Game Directors, Product Managers, and stakeholders.
  • Build strong data narratives that explain what happened, why it happened, and what to do next.
  • Act as a trusted analytics partner in cross-functional discussions.

    • Analytics Quality & Mentorship
  • Review and challenge analyses to ensure accuracy and relevance.
  • Mentor junior analysts in analytical thinking and game metrics.
  • Contribute to analytics frameworks, templates, and best practices.

    • Key Working Relationships
  • Head of Game Data Analysis
  • Game Data Expat / Analytics Advisors (if applicable)
  • Game Directors & Product Managers
  • Live Ops & Monetization Teams
  • Data Platform / Engineering

    • Success Metrics (How Success Is Measured)
  • Insights are consistently used in game design and live ops decisions.
  • Improved understanding of player behavior and game performance.
  • High-quality, actionable analysis delivered on time.
  • Positive impact on retention, engagement, and monetization metrics.
  • Strong collaboration and trust with game and product teams.

    • Required Skills & Experience

    Experience
  • 2 - 5 years of experience in game analytics or product analytics, preferably in mobile or live-service games.
  • Hands-on experience analyzing player behavior, retention, and monetization.
  • Experience supporting game teams with data-driven decision-making.

    • Analytical & Technical Skills
  • Strong proficiency in SQL.
  • Experience with BI tools and data visualization.
  • Solid understanding of cohort analysis, funnels, and experimentation.
  • Familiarity with game metrics and KPIs.

    • Soft Skills
  • Strong problem-solving and critical thinking skills.
  • Ability to translate complex data into clear, actionable insights.
  • Excellent communication and storytelling abilities.
  • Comfortable working in fast-paced, iterative game development environments.