Freelance illustrator / graphic designer

india, Uttar Pradesh, Kanpur

Full–time

Posted on: 4 days ago

About the Role We are looking for a highly creative and technically strong Multimedia Designer to produce high-quality visual and video content that elevates the Indofast brand across online and offline touchpoints.

This role requires someone with strong fundamentals in design, a good aesthetic sense, and hands-on experience in video editing, motion graphics, and 3D/visualisation.
You will work closely with the marketing, branding, and events teams to create compelling assets that bring our brand to life—from swap-station branding to social media videos and event visuals.
We are looking for someone who can independently take a brief, ideate, execute, and deliver high-quality output.

&##Visual Design & Branding
Create complete brand design for all new and existing swapping stations, including external branding, internal branding, safety signage, notices, instructional graphics, wayfinding elements, and any other on-site brand assets.
Coordinate with vendors and fabricators for clear briefing on brand implementation
Record keeping of brand implementation in customer touch point
Work with marketing & offline teams to translate brand guidelines into real-world installations.
Design for print, OOH, event backdrops, kiosks, standees, brochure, flyer etc.
Video & Motion Graphics
Shoot, edit, and produce videos for social media, events, and brand campaigns .
Create motion graphics, animated explainers, and product showcase videos.
Develop reels, shorts, and other short-form video content.
Asset Development
Identify, evaluate, negotiate & onboard vendors for photography, videography, 3D rendering, and other creative production needs
Develop in-house high-quality brand assets, including photographs, videos, motion graphics, and other multimedia content
Coordinate end-to-end production with external agencies and freelancers — from briefing to execution to final delivery.
Be physically present on-site during photo and video shoots to supervise framing, angles, branding visibility, and ensure output meets brand standards.
Social Media & Content Assets
Produce high-quality graphics, carousels, and video snippets for , Instagram, and YouTube.
Support website maintenance and updates by creating and uploading banners, visuals, graphics, and content sections as required.
Develop event creatives, booth designs, visual layouts, and brand collaterals.
Work closely with the Graphic Designer, Content Lead, online and Offline Marketing Managers.
Translate briefs into creative outputs quickly and efficiently.
Manage multiple projects with tight deadlines.

&##Bachelor's/Master’s degree in Design, Visual Communication, Animation, Multimedia, Digital Media , or related fields from a reputed institute.
  • (Experience
  • 2–5 years of professional experience in multimedia design (agency or brand-side).
  • Strong portfolio demonstrating video editing, motion graphics, and multimedia work.
  • Experience working with marketing or branding teams is a plus.

  • ✅ Adobe Suite (Photoshop, Illustrator, Premiere Pro, After Effects) – strong command required
  • Figma or similar tools – added advantage
  • 3D tools such as Blender / KeyShot / Cinema4D / SketchUp – good to have, not mandatory
  • Experience with rendering engines
  • Open to receiving feedback and iterating on multiple design changes to achieve the desired outcome.
  • Experience with modern no-code website tools like Framer for updating and managing web pages.

✅ Strong aesthetic sense and creative judgment
Opportunity to work on a fast-scaling brand in an exciting category (EV infrastructure)
Exposure to both digital and on-ground branding
Creative ownership and freedom to shape brand visuals
Collaborative team culture with opportunities to grow