Founding Marketing Lead

Remote

Full-time

icon
$ 160 - 200 Lakh/year

experience
3 - 5 yrs

experience
3 - 5 yrs

Posted on: a month ago

Skills

marketing
Product Marketing
insurance
Insurtech

We are looking for our first US-based Marketing Lead to build and lead the function from scratch. This is a high-impact, builder role, responsible for spearheading the first top-of-funnel strategy across field and digital marketing for the entire company, with a sharp focused on enterprise insurance and healthcare sectors.


What you'll do:

  • Launch field marketing: conferences, private events, exec roundtables

  • Drive digital campaigns across SEO, paid, email, ABM, and social

  • Own messaging, content, and GTM for enterprise AI products

  • Build the marketing stack using AI tools for automation and scale

  • Work closely with sales and product to align on ICP, GTM, and growth strategy

Our recent field marketing efforts in the US have been highly successful. We aim to continue building our pipeline with insurance and healthcare providers interested in adopting specialized GenAI solutions for workflow automation - particularly those lacking in-house engineering support. This is the perfect time for you to leverage our recent success cases in the US to create content that helps scale our top of funnel.