📢 Job Title: Trade Marketing Lead

📍 Location: Mumbai

🕒 Experience: 5+ Years (Relevant Experience Mandatory)

🎓 Qualification: MBA Preferred

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Company Profile: Alimento Agro-Foods Pvt. Ltd.

About Us - Founded in 2017 by Prateek & Mugdha Bhagchandka, Alimento Agro Foods Pvt. Ltd. is on a mission to redefine the way India eats, creating a moment of delight in every bite. With two powerhouse brands under our umbrella, we’re scaling to become a ₹500+ crore FMCG giant in next 5 years—with India as our launchpad and the world as our playground.

Our Brands M.O.M – Meal of the Moment: - India’s most loved snacking & instant hot meal brand.
- From Poha & Biryani to Red Thai Curry Rice, we deliver home-style comfort with world- class convenience. Our range of better for you snacks is topping charts with Roasted flavored makhanas, flavored nuts and trail mixes, Ragi chips and authentic banana chips.
- Trusted across airlines, up-to-date and general retail chains, and quick-commerce—creating millions of moments of delight every month.

Gimi Gimi: - From fiery Ramyun to soulful kimchi flavors, we’re bringing the spirit of Seoul street food to India.
- Positioned to capture the Gen-Z and millennial lifestyle movement.

Vision & Ambition- We’re building the next FMCG powerhouse—an Indian brand that stands shoulder to shoulder with Nestlé, Unilever, and Mondelez.
- Growth Target: From a thriving scale- up to a ₹500 crore+ company in the next few years.
- Rooted Play: Expanding our reach into deeper markets along with staying rooted in consumer love.
- Category Creation: Not just participating in trends, but creating them.

Life at Alimento Joining us means:

- Working directly with visionary founders.
- Being part of a young, driven, high-impact team.
- Getting freedom + responsibility to build.
- Seeing your work reach millions of consumers.

Quick Facts -

- Founded: 2017 - Headquarters: Mumbai, India.
- Manufacturing Hub: Kota, Rajasthan.
- Brands: M.O.M – Meal of the Moment | Gimi Gimi.
- First Milestone Target: ₹500 Cr FMCG by scaling across India & beyond.

The Role: The Trade Marketing Lead will be responsible for developing and executing trade marketing strategies that enhance brand visibility, drive secondary sales, and strengthen market share across retail and modern trade channels. This role requires a blend of strategic thinking and on-ground execution excellence to ensure alignment between marketing, sales, and distribution teams.

What You’ll Do -

1. Collaborating with Inter - departments for On ground Execution: - Work closely with sales teams and other internal departments to align marketing efforts with sales objectives and ensure seamless execution.
2. Benchmarking Market Trends and Competitor Activity: - Staying updated on market trends, consumer behavior, and competitor activities is crucial for identifying opportunities and adapting marketing strategies.
3. Building and Maintaining Relationships with Retailers and Distributors: - Fostering strong relationships with retailers and distributors is vital for securing optimal product placement and promotional opportunities.
4. Driving Sell In & Sell Out at the Point of Sale: - Work to enhance product visibility and drive sales at the point of purchase through various promotional activities and in-store execution.
5. Executing Trade Marketing Events & Channel Programs: Executing trade shows, exhibitions, and other events to promote products and engage with customers.
6. Reporting and Communication: Providing regular reports on KPI performance, market trends, and other relevant information.

What We’re Looking For

- MBA / PGDM in Marketing or Business Management (preferred).
- Bachelor’s degree in Business, Marketing, or related field.
- 5–10 years of experience in Trade Marketing, Channel Marketing, or Brand Activation in FMCG industry.
- Proven track record of executing trade campaigns and driving secondary sales growth

Why Join Us

Own the Point of Sale: Drive the commercial success of our products by owning in-store visibility, promotions, and the final buying decision at the retailer level.
- Strategic Growth Partner: Serve as the critical bridge between Brand Marketing and Sales, translating national strategy into effective, profitable, local trade programs.
- High-Stakes Negotiations: Lead strategy and execution for key account/modern trade campaigns and merchandising, directly influencing retailer relationships and market share.
- Direct P&L; Impact: Your efforts have a measurable, immediate effect on sales volume, pricing realization, and overall return on trade investment (ROI).
- Dynamic, Fast-Paced Sector: Thrive in the constant innovation and rapid response needed to win in the highly competitive, fast-moving ready-to-eat category.