Job Description Senior Consumer / User Research (Quantitative & Qualitative)

Role Overview

We are seeking a seasoned Consumer / User Research professional to strengthen our local research capabilities and drive user-centric insights across digital and mobile experiences.

This role will focus on translating business and technical requirements into structured research strategies, leading end-to-end research projects, and enabling product teams with actionable insights that improve user experience and satisfaction.

Key Responsibilities

Research Strategy & Execution

Develop and execute comprehensive user research strategies aligned with product and business goals

Design research plans with clear objectives, scope, and timelines

Conduct and manage qualitative and quantitative research including:

Field visits and ethnographic studies

User interviews and focus group discussions

Surveys, desk research, and data analysis

Ensure high research quality across all stages of the product lifecycle

User Insight & Experience Measurement

Lead research initiatives such as:

User segmentation and persona development

Target user deep-dive studies

Product and software experience exploration

Concept testing, usability testing, and experience validation

User satisfaction, experience measurement, and feedback studies

Synthesize research findings into clear insights and recommendations

Stakeholder Communication & Influence

Present research findings through well-structured reports and presentations

Communicate insights effectively to cross-functional stakeholders including product, design, and business teams

Advocate for user-centric decision-making and support implementation of research outcomes

Team Contribution & Capability Building

Support and collaborate with local research teams on ongoing projects

Contribute to continuous improvement by adopting new research methodologies and tools

Actively upskill in emerging research techniques and technologies to add value to the organization

Required Qualifications

~5+ years of experience in user or consumer research using both qualitative and quantitative methods

~ Bachelor’s degree in Psychology, Sociology, Statistics, Anthropology, Marketing, Business, Economics, Information Technology, Management , or related fields

~ Strong proficiency in English (written and verbal)

~ Familiarity with a wide range of research methodologies, including:

~ In-depth interviews and field research

~ Focus group moderation

~ Survey design and quantitative analysis

~ Proven ability to drive research outcomes that influence product or business decisions

~ Experience managing multiple research projects in fast-paced environments

~ Strong ownership mindset, collaboration skills, and positive attitude

Preferred skills/ qualification

Exposure to multicultural or international work environments

Experience in digital, technology, or consumer-focused industries

Prior experience supporting or leading small research teams

Knowledge of additional languages beyond English

Strong academic or industry collaboration exposure (e.g., universities, research bodies, innovation ecosystems)

Portfolio showcasing 1–2 research projects demonstrating problem definition, methodology, insights, and impact