Job Description

Junior Strategist – Brand & Influencer Strategy

Budget - 4 to 6 LPA

Location - DLF City 2, Gurgaon

Role Overview

We’re looking for a Junior Strategist who lives on the internet and understands why some brand campaigns feel exciting while others feel forced or cringe.

In this role, you’ll work closely with a senior strategy lead to help shape high-impact ideas and pitches for brands across categories — especially new-age, creator-first, and tech-driven brands. You’ll be involved in understanding trends, platforms, creators, and pop culture, and translating all of that into strong brand and influencer ideas.

This is a thinking-heavy role where curiosity, cultural awareness, and point-of-view matter more than years of experience.

What You’ll Do

Primary Responsibilities

- Track and interpret trends across Instagram, YouTube, and Snapchat.
- Help build pitch ideas and strategy decks for brands and prospects.
- Develop platform-specific and creator-led ideas that brands can realistically adopt.
- Present your ideas and thinking during internal discussions and select pitch meetings.

Secondary Responsibilities

- Analyse brand campaigns to understand what worked, what didn’t, and what felt inauthentic.
- Bring fresh cultural references from creators, cinema, pop culture, and the internet.
- Suggest current ideas and angles for brands we want to work with.
- Learn from pitch outcomes and feedback to sharpen your thinking.

What We’re Looking For

- 1–2 years of experience in social media, content, influencer marketing, or digital-first agencies.
- Strong familiarity with internet culture and social platforms.
- Ability to spot trends early and understand why they work.
- Comfort sharing ideas and opinions in group discussions.
- Curiosity about creators, storytelling, and new-age cinema.

Why This Role Is Interesting

- You’ll work on ideas before they become campaigns.
- You’ll learn how big brand and influencer decisions are made.
- You’ll be mentored by senior strategists and exposed to client thinking.
- You’ll build a strong foundation in brand and influencer strategy.